# Keto-Specific Ketogenic diets are catered to with restaurants and store specific to their needs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 6, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ketospecific ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Keto-Specific trend? **Keto-Specific:** The continued popularity of ketogenic diets, which involve consuming low-carb, high-fat foods, has brought on spaces that are entirely centered around those who subscribe to this form of dietary restriction. Whether restaurants or stores, these spaces ensure that individuals with restrictions don't face barriers when purchasing food. ## The consumer insight behind the Keto-Specific trend The growing accommodation of dietary restrictions is seen as beneficial to most consumers as many do not necessarily subscribe to specific diets, but experiment with them periodically. This continued testing of new forms of wellness comes as consumers look to enhance their daily lives in a way that's beneficial to them, rather than simply recreational. Thus, spaces that consumers can turn to that meet their current needs are crucial, as this type of experimentation with health becomes increasingly common in North America. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 9, 2018 to Jan 6, 2020 - Published: Jan 6, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Keto-Specific trend ### Growing trend of ketogenic diets As more consumers experiment with specific diets to enhance their daily lives, spaces that meet these dietary needs become crucial. ### Accommodation of dietary restrictions The growing accommodation of dietary restrictions is seen as beneficial to most consumers and opens up opportunities for businesses to cater their products and services to niche markets. ### Hyper-specific establishments The rise of hyper-specific establishments like keto cafes and restaurants cater to the increasing demand for dining spaces that provide complete havens for individuals with specific dietary restrictions. ## What the Keto-Specific trend means for industry ### For Food Service Industry The food service industry has an opportunity to tap into the growing demand for niche dietary options by providing hyper-specific dining spaces and customizable menus. ### For Wellness Industry The wellness industry can take advantage of the trend of experimentation with new forms of wellness by providing products and services that cater to specific dietary needs and enhance overall well-being. ### For Retail Industry The retail industry has the opportunity to provide niche products and services that cater to specific dietary needs and restrictions of consumers, as seen with the emergence of keto-specific grocery stores. ## Workshop question How could your brand offer niche spaces that cater to a wide range of consumers? ## Trend signals for Keto-Specific Trend score 4.4 out of 10, from popularity 63%, activity 59%, freshness 9%. - Popularity: 63% - Activity: 59% - Freshness: 9% ## Examples of the Keto-Specific trend 4 featured examples from Oct 9, 2018 to Jan 6, 2020. - [Keto-Specific Grocery Stores](https://www.trendhunter.com/trends/explorado-market): Explorado Market Supports Those Following the Ketogenic Diet (Category: Business) Implication: There is opportunity for grocery retailers to expand their product line or establish keto-friendly stores and target consumers looking for specialized products and a healthier lif… - [Keto-Only Hybrid Café Concepts](https://www.trendhunter.com/trends/simply-keto): Simply Keto in Berlin Boasts Keto Dishes and Other Products (Category: Lifestyle) Implication: Disruptive innovation opportunity for establishments to attract health-conscious customers by offering keto-friendly menu options. - [Keto-Specific Cafés](https://www.trendhunter.com/trends/keto-caf): WISK is the First Keto Café in Calgary, Alberta (Category: Lifestyle) Implication: The food industry continues to experience disruptive innovation opportunities driven by niche dietary restrictions such as keto diets that present opportunities for niche establis… - [Healthy Low-Carb Eateries](https://www.trendhunter.com/trends/carb-free-cafe): Ottawa's Carb Free Cafe Focuses on the Carb-Free Lifestyle (Category: Lifestyle) Implication: Restaurants can innovate by introducing healthy dining options, low-carb menus, and personalized meal plans to attract health-focused consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)