# Keto Supplement Supplements that are keto-friendly accommodate restricted diets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 7, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/keto-supplement ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Keto Supplement trend? **Keto Supplement:** Brands that offer supplements are prioritizing those following ketogenic diets, with supplements that are touted as keto-friendly. These products include everything from beauty supplements to protein powders. ## The consumer insight behind the Keto Supplement trend The restricted diets and lifestyles of consumers that they take part in to achieve various health goals are increasingly diverse. The many ways in which consumers are adapting their diets and habits is no longer something that brands can prioritize with a one-size-fits-all approach, and they instead need to choose select consumer lifestyles to appeal to. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 1, 2019 to Mar 31, 2021 - Published: Apr 7, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Keto Supplement trend ### Catering to ketogenic diets Brands are prioritizing consumers following ketogenic diets by providing keto-friendly supplements, prioritizing select consumer lifestyles to appeal to. ### Increasing MCT oil usage in supplements Collagen and protein supplements now feature medium chain triglyceride (MCT) oil powder which are free from added sugar, dairy, and gluten, grabbing the attention of health-conscious consumers. ### Functional supplements for stress relief Premium brands are now offering stress defense supplements, ranging from drinkable functional superfood blends to immunity support products that use mushrooms like reishi for adaptogenic properties. ## What the Keto Supplement trend means for industry ### For Health and wellness supplements A growing industry offering nutritional supplements that cater to dietary and lifestyle restrictions, providing convenience and health benefits to consumers. ### For Plant-based products With growing concerns over sustainability, consumers are gravitating towards plant-based options for dietary supplements for their environmental benefits, as well as for being Non-GMO Project Verified, Certified Vegan, and naturally gluten-free. ### For Cosmetic and beauty supplements Brands are now incorporating collagen supplements into beauty routines to enhance skin elasticity and reducethe look of fine lines, showcasing ingredients that promote skin health and bringing the benefits of beauty from the inside out. ## Workshop question How is your brand catering to consumers' more niche needs? ## Trend signals for Keto Supplement Trend score 2.9 out of 10, from popularity 38%, activity 41%, freshness 10%. - Popularity: 38% - Activity: 41% - Freshness: 10% ## Examples of the Keto Supplement trend 4 featured examples from Nov 1, 2019 to Mar 31, 2021. - [Stress Defense Supplements](https://www.trendhunter.com/trends/shroom-shield): Golde's Shroom Shield is a Superfood Blend for Daily Immunity (Category: Lifestyle) Implication: This industry can innovate by incorporating functional mushrooms, natural sweeteners, and adaptogenic ingredients in products that enhance immunity, reduce stress, and promote gut… - [Collagen-Rich Beauty Supplements](https://www.trendhunter.com/trends/clinical-collagen-beauty-blends): The Swisse Wellness Clinical Collagen+ Beauty Blends is Effective (Category: Marketing) Implication: The skincare industry can capitalize on the trend of collagen-rich beauty supplements by developing innovative products that promote skin elasticity and reduce wrinkles. - [MCT-Enhanced Collagen Supplements](https://www.trendhunter.com/trends/keto-collagen): The HVMN Keto Collagen+ Comes in Three Flavor Options (Category: Marketing) Implication: Disruptive innovation opportunities in creating collagen supplements for overall health and well-being. - [MCT-Packed Protein Supplements](https://www.trendhunter.com/trends/nutiva-organic-mct-protein): The Nutiva Organic MCT Protein is Ideal for Paleo and Keto Dieters (Category: Marketing) Implication: There is an opportunity for food and beverage companies to create more unique and sustainable protein supplements for health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)