# Keto Soda Sodas and seltzers are made with low or alternative sugars. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 2, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/keto-soda ## Key Figures - Trend score: 6.6/10 - Evidence articles: 10 ## What is the Keto Soda trend? **Keto Soda:** The low-carb keto diet is still popular, and now beverage brands that offer sodas and seltzers are adopting the diet into their product. Beverages with low or alternative sugars are becoming more common as seltzers continue their popularity. ## The consumer insight behind the Keto Soda trend When it comes to the food and beverage industry, consumers often have so many options that it can be challenging to narrow down their choices. For consumers who are looking to try new products, added benefits like nutritional ingredients or sustainability help make their decisions. ## At a Glance - Evidence: 10 featured examples - Articles from: Jun 3, 2021 to Mar 4, 2025 - Published: Jun 2, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Keto Soda trend ### Low-Sugar or Alternative Sugar Beverages As consumers become more health-conscious, low or alternative sugar beverages are becoming a trend in the beverage industry. An opportunity for businesses to create new beverages with natural and healthy sweeteners. ### Keto-Friendly Beverages The popularity of the Keto diet is driving the demand for keto-friendly beverages. Businesses can develop beverages that cater to this growing market by using ingredients that are low in carbs and high in fat. ### CBD-Infused Beverages CBD-infused beverages are gaining popularity as consumers seek out new ways to relax and unwind. Businesses can create relaxing beverages with the added benefits of CBD and other natural ingredients. ## What the Keto Soda trend means for industry ### For Beverage Industry The beverage industry as a whole can incorporate these trends by developing innovative beverages that cater to consumers' changing preferences and needs. ### For Health and Wellness Industry The health and wellness industry can leverage these trends by incorporating them into their product offerings and marketing messages. ### For Packaging Industry The packaging industry can capitalize on these trends by developing eco-friendly packaging that complements the natural and healthy ingredients in these beverages. ## Workshop question How could your brand add more value to its existing products? ## Trend signals for Keto Soda Trend score 6.6 out of 10, from popularity 83%, activity 79%, freshness 37%. - Popularity: 83% - Activity: 79% - Freshness: 37% ## Examples of the Keto Soda trend 10 featured examples from Jun 3, 2021 to Mar 4, 2025. - [Fruit-Themed Zero-Sugar Sodas](https://www.trendhunter.com/trends/fanta-zero-sugar): These New Fanta Zero Sugar Flavors Come in Three Options (Category: Lifestyle) Implication: The release of innovative sugar-free soda variants is poised to disrupt the beverage industry by catering to health-conscious consumers seeking flavorful options. - [Nostalgic Sugar-Free Sodas](https://www.trendhunter.com/trends/mug-root-beer-zero-sugar): MUG Root Beer Zero Sugar Has a Caffeine-Free Formula (Category: Lifestyle) Implication: The beverage sector is embracing the demand for sugar-free options that evoke nostalgia and cater to dietary needs. - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can): Candy Can's Zero-Sugar Drinks Taste Like Bubble Gum & Cotton Candy (Category: Lifestyle) Implication: Candy Can's innovative approach to non-sugary candy-flavored beverages can spark product diversification in the beverage industry. - [Low-Sugar Natural Sodas](https://www.trendhunter.com/trends/living-things-soda): Living Things Soda is High in Fiber and Gut-Friendly (Category: Lifestyle) Implication: Functional beverages that offer health benefits beyond hydration are attracting consumers looking for added nutritional value in their drinks. - [Springtime Energy Drinks](https://www.trendhunter.com/trends/red-bull-spring-edition-grapefruit-blossom): Red Bull Spring Edition Grapefruit & Blossom is Subtly Floral & Herbal (Category: Lifestyle) Implication: The beverage industry can leverage seasonal launches to boost consumer interest and drive sales through unique flavored products that align with consumer trends. - [Sugar-Free Flavored Sodas](https://www.trendhunter.com/trends/cove-soda): Cove Soda Options Contain 1 Billion Probiotics for Gut Health (Category: Lifestyle) Implication: The integration of probiotics into soft drinks aligns with the expanding functional foods and beverages market aiming for added health benefits. - [Relaxing Sparkling CBD Seltzers](https://www.trendhunter.com/trends/rhythm-dream): The Rhythm Dream CBD Seltzer Comes in Two Choices (Category: Marketing) Implication: CBD Seltzers have the potential to disrupt the alcoholic beverage market. - [Keto-Friendly Soda Ranges](https://www.trendhunter.com/trends/virgils-zero-sugar-craft-sodas): Virgil’s Zero Sugar Craft SodasCome in Three Flavor Options (Category: Marketing) Implication: The beverage industry can explore zero sugar options with natural sweeteners to meet the growing demand for low-sugar, low-calorie beverages. - [Zero-Sugar Iced Teas](https://www.trendhunter.com/trends/peach-iced-tea): Swoon's Peach Iced Tea is Sweetened with Monk Fruit & Melon (Category: Lifestyle) Implication: The beverage industry has an opportunity to develop innovative products and formulas to keep up with the growing trend of sugar-free beverages. - [Low-Calorie Sugar-Free Cocktails](https://www.trendhunter.com/trends/vk-soda): VK & Soda Has Just 69-Calories Per Can and Comes in Two Flavors (Category: Lifestyle) Implication: Manufacturers can leverage health-conscious trends by launching new low-calorie, sugar-free alcoholic beverages. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - 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