# Keto Pizzas Pizza brands and related products are prioritizing keto ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 18, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/keto-pizzas ## Key Figures - Trend score: 4.1/10 - Evidence articles: 7 ## What is the Keto Pizzas trend? **Keto Pizzas:** Pizza brands are now prioritizing certain dietary restrictions, with brands in this space offering healthier, low-carb pizzas that align with the eating habits of people who follow ketogenic diets. ## The consumer insight behind the Keto Pizzas trend Some of the newer dietary restrictions that are now popular among consumers don't just come from a desire to lose weight, but to be able to maintain their overall health. Everything from using milk alternatives to going keto are ways that many consumers can filter out products that don't align with their health goals, while still giving consumers the flexibility to indulge. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 28, 2020 to Feb 9, 2023 - Published: Jan 18, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Keto Pizzas trend ### Low-Carb Diets and Keto Ingredients Brands are accommodating the popularity of low-carb and keto diets by offering products like low-carb frozen pizzas and keto ingredients for homemade pizzas. ### Healthy Lifestyle Choices Consumers are making dietary choices based on overall health goals, leading to the creation of healthier pizza options and alternatives to traditional ingredients. ### Customization and Diversity Pizza brands are catering to consumers' diverse dietary needs by offering customization options and featuring diverse menus with something for everyone. ## What the Keto Pizzas trend means for industry ### For Food and Beverage The food and beverage industry has a lot of opportunities to cater to dietary restrictions and offer more diverse and healthy choices for consumers. ### For Health and Wellness The health and wellness industry can partner with food and beverage companies to create products that align with consumers' dietary goals and promote overall health. ### For Technology There's potential for technology companies to develop innovative tools and apps that help consumers track and maintain a healthy lifestyle by making-wise dietary choices when ordering food online or grocery shopping. ## Workshop question How could your brand better balance health with indulgence? ## Trend signals for Keto Pizzas Trend score 4.1 out of 10, from popularity 62%, activity 46%, freshness 14%. - Popularity: 62% - Activity: 46% - Freshness: 14% ## Examples of the Keto Pizzas trend 7 featured examples from Jun 28, 2020 to Feb 9, 2023. - [Dough-Free Pizza Bowls](https://www.trendhunter.com/trends/nodough-bowl): The Hungry Howie's No-Dough Bowl Ditches the Bread for Toppings Only (Category: Lifestyle) Implication: Restaurants can experiment with innovative recipes that eliminate bread or dough from traditional meals to cater to health-conscious or carb-restricted consumers interested in try… - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/new-keto-mixes): King Arthur Baking Company Just Launched New Keto Mixes (Category: Lifestyle) Implication: The launch of King Arthur Baking Company's new baking mixes presents an opportunity for food manufacturers to cater to the growing demand for specialty diet products and develop i… - [Keto-Certified Frozen Pizzas](https://www.trendhunter.com/trends/low-net-carb-frozen-pizza): Cappello's Low Net Carb Frozen Pizza Gives Freedom to Keto Dieters (Category: Lifestyle) Implication: Frozen food manufacturers can innovate by creating keto-certified frozen meals with low net carb ingredients and nutritious toppings, like turnips and flaxseed. - [Healthy Pizza Lineups](https://www.trendhunter.com/trends/healthy-choices-craft-series): Your Pie's New Healthy Choices Craft Series Features a Keto Friendly Pizza (Category: Lifestyle) Implication: Fast food companies can capitalize on the trend of offering healthier options, like gluten-free and plant-based alternatives. - [Keto-Conscious Pizza Ranges](https://www.trendhunter.com/trends/srsly-low-carb-keto-pizzas): These SRSLY Low Carb Keto Pizzas Come in Three Options (Category: Lifestyle) Implication: Catering to consumers' health needs by offering keto-friendly pizzas as a healthier alternative to traditional pizzas. - [Chicken-Based Frozen Pizzas](https://www.trendhunter.com/trends/smart-crust-frozen-pizzas): The Foster Farms Smart Crust Frozen Pizzas are Low-Carb (Category: Marketing) Implication: Explore the potential for developing low-carb and gluten-free frozen food products to meet the needs of health-conscious consumers. - [Keto Pizza Crust Mixes](https://www.trendhunter.com/trends/pizza-crust-mix): Scotty's Everyday Created a Gluten-Free, Zero Net Carb Pizza Crust Mix (Category: Lifestyle) Implication: Development of new products and innovation in the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)