# Keto Mix Brands produce ketogenic mixes to appeal to those on this restricted diet. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 3, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/keto-mix ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Keto Mix trend? **Keto Mix:** The keto diet, which prioritizes fat and protein over carbohydrates, is now being accommodated in various mixes – whether those are used to make food or beverages. Once limiting, the exclusive focus on products that cater to those on this diet reveals the importance of brands understanding and catering to niche consumer interests and rituals. ## The consumer insight behind the Keto Mix trend For anyone on a restriction diet, breaking out of their previous routine and finding new icons for indulgence can be a key challenge but also a tipping point for success. Few are able to consistently make the healthiest dietary choices with barriers in the way or without the promise of a reward. Offerings that deliver a heightened sense of convenience, access or indulgence resonate with those already under pressure to make restricted dietary choices. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 11, 2017 to Jan 2, 2019 - Published: Jan 3, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Keto Mix trend ### Niche Diets Brands are catering to niche consumer interests and rituals with products for diets such as keto, free-from, and low-calorie. ### Functional Foods Functional foods, such as adaptogenic protein blends and bottled meal replacements, mix nutrition with convenience and other potential health benefits. ### Clean Label Brands, such as Swerve Sweets, are responding to the growing demand for clean-label products with gluten-free and free-from ingredients and natural sweeteners. ## What the Keto Mix trend means for industry ### For Food and Beverage Brands in the food and beverage industry can explore the opportunity to create niche products for restrictive diets and functional foods with added health benefits. ### For Health and Wellness Business professionals in the health and wellness industry may take advantage of the clean-label trend with free-from and natural alternatives to consumer staples. ### For Fitness The ketogenic nutrition collection, SlimFast Keto, and other functional foods with increased protein and energy, may create opportunities in the fitness industry for supplementation and energy boosting products. ## Workshop question How can your brand better cater to niche but growing consumer interests, within its area of expertise? ## Trend signals for Keto Mix Trend score 4.0 out of 10, from popularity 62%, activity 49%, freshness 8%. - Popularity: 62% - Activity: 49% - Freshness: 8% ## Examples of the Keto Mix trend 5 featured examples from Oct 11, 2017 to Jan 2, 2019. - [Ketogenic Nutrition Collections](https://www.trendhunter.com/trends/keto-diet): SlimFast's New Product Line Offers Staples for the Keto Diet (Category: Lifestyle) Implication: The SlimFast Keto product line is a great opportunity to develop a new line of keto-friendly food and beverage options targeting consumers looking for low-carbohydrate alternative… - [Bottled Meal-Replacing Powders](https://www.trendhunter.com/trends/ample-foods): Ample Foods' Meal Replacements Come in Vegan and Keto Formulas (Category: Lifestyle) Implication: Potential for disruptive innovation in the health and wellness industry by offering convenient meal replacement solutions. - [Ketogenic Coffee Creamers](https://www.trendhunter.com/trends/coconut-fat): Pruvit's KETO//Kreme Plus 2.0 is Derived From Natural Coconut Fat (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new products and services that cater to the growing health and wellness market. - [Adaptogenic Protein Powders](https://www.trendhunter.com/trends/protein-blends): Moon Juice's Adaptogenic Protein Blends Easily Enrich Food and Drinks (Category: Lifestyle) Implication: The health and wellness industry can leverage adaptogenic protein powders to provide functional and nourishing products to consumers. - [Free-From Baking Mixes](https://www.trendhunter.com/trends/free-from-baking-mixes): 'Swerve Sweets' Contain No Grains, Gluten and Spotlight a Sugar Replacement (Category: Lifestyle) Implication: The food manufacturing industry could explore disruptive innovation by incorporating free-from baking mixes into their product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)