# Keto Creamer Brands are offering coffee creamers that are based in butter. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 28, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/keto-creamer ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Keto Creamer trend? **Keto Creamer:** With more consumers now adding butter to their coffees, whether for its flavor or for various dietary preferences/restrictions, brands are releasing butter-based creamers to cater to these individuals. ## The consumer insight behind the Keto Creamer trend The increased curiosity around "bulletproof coffee" arose from not just its health promises, but its supposed ability to increase energy in a healthy manner. This prioritization of energy and efficiency is in part due to the glamorization of busyness observed on social media. Online, consumers share highlights of their lives, including their achievements. This creates added pressure for consumers to consistently remain productive and goal-oriented. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 20, 2017 to Jul 19, 2018 - Published: Nov 28, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Keto Creamer trend ### Increased use of butter-based coffee creamers As more consumers add butter to their coffee, brands are catering to this trend by offering butter-based creamers, creating a new product category within the coffee industry. ### Rising interest in the ketogenic diet The development of butter-based coffee creamers is likely due in part to the growing popularity of the ketogenic diet, which prioritizes low-carb, high-fat foods and encourages the use of butter in coffee as a means of achieving weight loss goals. ### Demand for natural, nourishing ingredients Health-conscious consumers are driving the trend towards butter-based coffee creamers made with natural, organic ingredients that are low in sugar and contain added nutrients like MCT oil and collagen. ## What the Keto Creamer trend means for industry ### For Food and Beverage The development of butter-based coffee creamers and the rise of the ketogenic diet have created new opportunities for innovation within the food and beverage industry. ### For Health and Wellness The trend towards natural, nourishing ingredients and the growing interest in the ketogenic diet indicate a market opportunity for businesses in the health and wellness industry to develop products that address these growing consumer preferences. ### For Packaging and Design As new butter-based creamers enter the market, there is room for innovation in the packaging and design of these products to appeal to health-conscious consumers who prioritize sustainability and eco-friendliness. ## Workshop question Consider a small but significant consumer behavior within your brand's area of expertise. How could you cater to that behavior? ## Trend signals for Keto Creamer Trend score 3.3 out of 10, from popularity 54%, activity 36%, freshness 8%. - Popularity: 54% - Activity: 36% - Freshness: 8% ## Examples of the Keto Creamer trend 4 featured examples from Jan 20, 2017 to Jul 19, 2018. - [Ketogenic Coffee Creamers](https://www.trendhunter.com/trends/coconut-fat): Pruvit's KETO//Kreme Plus 2.0 is Derived From Natural Coconut Fat (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new products and services that cater to the growing health and wellness market. - [Butter-Based Creamer Alternatives](https://www.trendhunter.com/trends/butter-coffee-creamer): This Paleo Butter Coffee Creamer Boasts Organic Ghee Ingredients (Category: Lifestyle) Implication: Companies in the food and beverage industry have the opportunity to develop innovative low lactose and functional products that incorporate grassfed organic cultured ghee and MCT… - [Butter-Infused Coffee Creamers](https://www.trendhunter.com/trends/picnik-coffee-creamer): The Picnik Coffee Creamer Works Well in Hot or Cold Coffees (Category: Lifestyle) Implication: Disruptive innovation opportunity: Developing new coffee creamers and additives that enhance the flavor and nutritional value of coffee. - [Ketogenic Coffee Creamers](https://www.trendhunter.com/trends/liquid-creamer): The Know Brainer Liquid Creamers are Made with Clarified Butter (Category: Lifestyle) Implication: Food and beverage companies can capitalize on the growing demand for alternative diet products, such as ketogenic creamers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)