# Keto Breakfast Brands are offering breakfast foods that accommodate ketogenic diets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 8, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/keto-breakfast ## Key Figures - Trend score: 4.3/10 - Evidence articles: 9 ## What is the Keto Breakfast trend? **Keto Breakfast:** Keto diets--which involve low-sugar and high-fat food choices--are now being accommodated by brands that offer breakfast foods. Now, everything from oats to cereals are being made with ketogenic diets in mind. ## The consumer insight behind the Keto Breakfast trend Health-conscious consumers have more options now when it comes to the diets they choose to subscribe to--with less of a focus on calorie restriction and a greater focus on general health and nutrition. Brands that are able to offer indulgent foods that don't compromise health are becoming increasingly appealing to these consumers. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 13, 2021 to Mar 8, 2023 - Published: Feb 8, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Keto Breakfast trend ### Keto Diets Brands are offering breakfast foods that accommodate ketogenic diets. ### Plant-Based Protein Cereals and breakfast foods are being made with plant-based protein in mind. ### Gluten-Free Brands are offering gluten-free breakfast mixes and cereal bars to cater to those with dietary restrictions. ## What the Keto Breakfast trend means for industry ### For Food and Beverage Brands in the food industry can look into creating products that cater to dietary restrictions like keto and gluten-free diets. ### For Health and Wellness The health and wellness industry can look into creating products that are indulgent but still healthy for consumers. ### For Snacking There is potential in the snacking industry to create keto-friendly snacks that are convenient for on-the-go consumption. ## Workshop question How is your brand prioritizing both indulgence and wellness for its customers? ## Trend signals for Keto Breakfast Trend score 4.3 out of 10, from popularity 64%, activity 50%, freshness 15%. - Popularity: 64% - Activity: 50% - Freshness: 15% ## Examples of the Keto Breakfast trend 9 featured examples from Jan 13, 2021 to Mar 8, 2023. - [Keto-Friendly Breakfast Cereals](https://www.trendhunter.com/trends/triple-berry-blast-cereal): Catalina Crunch's New Triple Berry Blast Cereal is Low in Sugar (Category: Lifestyle) Implication: Companies in the snack food industry should consider developing and marketing better-for-you snacks with low sugar and net carbs content. - [Nostalgic Keto-Friendly Cereals](https://www.trendhunter.com/trends/incredibowl): Incredi-Bowl Reintroduces Childhood Favorites for Keto Dieters (Category: Lifestyle) Implication: Manufacturers can explore the development of keto-friendly cereal options by reformulating traditional flavors to fit low-carb diets, creating a new market segment for the health… - [Grain-Free Cereal Bars](https://www.trendhunter.com/trends/grain-free-cereal-bar): Magic Spoon's Cookies & Cream Cereal Bars are High in Protein, Low in Carbs (Category: Lifestyle) Implication: There is room for disruptive innovation within the food and beverage industry to create more personalized and healthier cereal products. - [High Protein Collagen Oats](https://www.trendhunter.com/trends/purely-elizabeth-1): Purely Elizabeth Recently Debuted Its New Collagen Protein Oats (Category: Lifestyle) Implication: Create new food products that cater to specific dietary needs like ketogenic or gluten-free diets, using plant-based and organic ingredients obtainable from sustainable sources. - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls): The Protein Ball Co. Keto Balls Come in Three Flavors (Category: Lifestyle) Implication: The snack food industry can leverage Keto-friendly and high-protein snacks to cater to the growing demand for health-conscious snacks. - [Low-Sugar Keto Cereals](https://www.trendhunter.com/trends/keto-cereals): Kashi GO Keto-Friendly Cereal Boasts 12 Grams of Plant-Based Protein (Category: Lifestyle) Implication: Opportunity for the food and beverage industry to innovate and cater to the growing demand for low-sugar and keto-friendly foods. - [Gluten-Free Breakfast Mixes](https://www.trendhunter.com/trends/pancake-waffle-mix): Good Good Launched a New Keto-Friendly Pancake & Waffle Mix (Category: Lifestyle) Implication: Businesses can capitalize on the recent trend towards healthier breakfast options with breakfast mixes that cater to this market. - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/scottys-everyday): Scotty's Everyday Keto Pancake & Waffle Has Resistant Tapioca Starch (Category: Marketing) Implication: Food manufacturing companies can innovate Keto-friendly products with resistant tapioca starch to provide healthier breakfast options for consumers. - [Plant Protein Keto Cereals](https://www.trendhunter.com/trends/natures-path-organic-keto-cereal): Nature's Path Organic Keto Cereal Comes in Two Flavors (Category: Marketing) Implication: Incorporating more plant-based, keto-friendly, and organic options in cereal production could lead to disruption in the traditional cereal market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)