# Kefir Consumption Consumers incorporate the ancient dairy alternative in modern ways. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kefir-consumption ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Kefir Consumption trend? **Kefir Consumption:** As consumers look to adapt their diets to be conducive to a healthier lifestyle, many are embracing kefir, a nourishing and flavorful ingredient that has long been praised for its probiotic content, protein richness and its aid in digestion. Seen incorporated into a variety of food and beverage, this progression is related to the fixation of the modern consumer on finding healthier routes to familiar flavors. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 18, 2015 to Oct 27, 2016 - Published: Jun 14, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Kefir Consumption trend ### Health-Conscious Dieting Consumers are seeking healthier food and beverage options, including those with probiotics, to adapt their diets to be conducive to a healthier lifestyle. ### Fermented and Cultured Foods Consumers are gravitating toward fermented and cultured foods and beverages, like kefir, to improve their digestive function and strengthen their immune system. ### Natural and Organic Ingredients Consumers are opting for natural and organic ingredients in their food and beverage choices, favoring products made without artificial colors or flavors. ## What the Kefir Consumption trend means for industry ### For Food and Beverage Production Food and beverage manufacturers have an opportunity to develop and market products that include probiotics or that are fermented and cultured, using natural and organic ingredients. ### For Health and Wellness Health and wellness professionals can educate consumers on the benefits of consuming probiotics and fermented foods to improve their overall digestive health. ### For Packaging and Design Designers and packaging companies can create packaging and branding concepts that highlight the natural and organic ingredients and the probiotic or cultured aspects of food and beverage products. ## Workshop question Considering ancient traditions or rituals, how can your brand incorporate one of these aged processes to appeal to modern consumers? ## Trend signals for Kefir Consumption Trend score 3.7 out of 10, from popularity 51%, activity 52%, freshness 8%. - Popularity: 51% - Activity: 52% - Freshness: 8% ## Examples of the Kefir Consumption trend 7 featured examples from Jun 18, 2015 to Oct 27, 2016. - [Fermented Dairy Beverages](https://www.trendhunter.com/trends/cultured-milk): The Bio-tiful Dairy Cultured Milk Beverages are Deliciously Healthy (Category: Lifestyle) Implication: The dairy industry can capitalize on the trend towards fermented dairy products by expanding their offerings to include cultured milk beverages. - [Pastel-Hued Dairy Concepts](https://www.trendhunter.com/trends/kefir-branding): This Kefir Branding Concept Includes Vibrant Flavors Like Avocado (Category: Lifestyle) Implication: This industry can use the trends mentioned to create innovative and attractive dairy products that cater to health-conscious consumers looking for unique and exotic flavors. - [Kefir-Infused Coconut Water](https://www.trendhunter.com/trends/probiotic): Inner-Eco's Probiotic Coconut Water Cultivates Good Health (Category: Lifestyle) Implication: Probiotic coconut water can add a vegan beverage option as a choice in the market for health enthusiasts. - [Flavoured Kefir Drinks](https://www.trendhunter.com/trends/yorvale): The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients (Category: Lifestyle) Implication: Innovation opportunities in developing and marketing fermented food and beverage products with health benefits. - [Urban Kefir Cafes](https://www.trendhunter.com/trends/healthy-dessert-menu): Toronto's deKEFIR Offers an Artisanal and Healthy Dessert Menu (Category: Lifestyle) Implication: Disruptive innovation opportunity to differentiate from competitors by focusing on health-conscious dessert options like Kefir-based treats. - [Handcrafted Probiotic Sodas](https://www.trendhunter.com/trends/water-kefir-grains): This Healthy Soda Alternative is Made with Water Kefir Grains (Category: Lifestyle) Implication: The handcrafted probiotic soda business represents an opportunity for growth within the beverage industry as consumers seek healthier options. - [Cooling Kefir Bars](https://www.trendhunter.com/trends/frozen-kefir): These Frozen Snacks are Made From Cultured Probiotic Ingredients (Category: Lifestyle) Implication: Disruptive innovation opportunity for companies to introduce frozen desserts with added probiotic benefits, catering to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)