# Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 8, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/keepsake-branding ## Key Figures - Trend score: 4.6/10 - Evidence articles: 9 ## What is the Keepsake Branding trend? **Keepsake Branding:** Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 5 to Oct 27, 2016 - Published: Oct 8, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Keepsake Branding trend ### Keepsake Branding Brands are investing in elaborate packaging that's meant to be kept, ensuring that they are remembered long after a product has been used or consumed by becoming a part of the home. ### Limited Edition Packaging Brands are offering limited edition packaging to reflect historical traditions of product consumption while encouraging current-day consumers to purchase it. ### Ancient Inspired Packaging Products are taking on packaging that is influenced by ancient typography and scripture, mixing an antediluvian inspiration with contemporary design to produce standout aesthetic products. ## What the Keepsake Branding trend means for industry ### For Packaging Industry The packaging industry can incorporate keepsake and limited edition packaging for their clients to leave an impression on consumers while increasing brand retention. ### For Fashion Industry The fashion industry can incorporate keepsake and elaborate packaging for consumers to reuse in varying ways post purchase, increasing the lifespan and versatility of the product. ### For Perfume Industry The perfume industry can create unique packaging reflective of the fragrance's nostalgic scent, like using vintage baby bottles or incorporating interactive packaging components, targeting novelty-hungry millennial consumers while extending the product's consumer lifespan. ## Trend signals for Keepsake Branding Trend score 4.6 out of 10, from popularity 62%, activity 67%, freshness 8%. - Popularity: 62% - Activity: 67% - Freshness: 8% ## Examples of the Keepsake Branding trend 9 featured examples from Feb 5 to Oct 27, 2016. - [Bottled T-Shirt Packaging](https://www.trendhunter.com/trends/vestige-story): Vestige Story Replaces Traditional Packaging With Reusable Glass Bottles (Category: Art & Design) Implication: The clothing industry can explore using sustainable packaging options like reusable glass bottles to attract eco-conscious customers. - [Baby Bottle Fragrances](https://www.trendhunter.com/trends/perfume-milk): Melanie Martinez's Cry Baby Perfume Milk Features a Nostalgic Scent (Category: Pop Culture) Implication: The fragrance industry can capitalize on the demand for unique and nostalgic scents that resonate with consumers. - [Honorary Japanese Tea Branding](https://www.trendhunter.com/trends/japanese-tea): Yojoki Tea Packaging Pays Homage to the Tradition of Tea Drinking (Category: Lifestyle) Implication: The Yojoki Tea branding could disrupt the traditional tea market by emphasizing the importance of tea traditions and relaxation techniques. - [Wooden Tea Chests](https://www.trendhunter.com/trends/tea-chest): 'Bewley's' is Offering Limited Edition Packaging for Its Teas (Category: Lifestyle) Implication: Exploring innovative ways to package and present food and beverage products to enhance the overall consumer experience. - [Ancient Typography Oil Bottles](https://www.trendhunter.com/trends/oil-bottles): This Olive Oil Packaging Features Writing That is Read Backwards (Category: Lifestyle) Implication: Incorporating unique and visually appealing packaging designs can differentiate products in the competitive food and beverage industry. - [Graphic Canned Scarves](https://www.trendhunter.com/trends/scarf-packages): These Scarf Packages Fuse Style With Function (Category: Marketing) Implication: The fashion industry can explore innovative packaging options to enhance the overall brand experience. - [1920s-Inspired Makeup Collections](https://www.trendhunter.com/trends/vintage-makeup-1920s-besame): Bésame Cosmetics is Offering Products Inspired by the 20s (Category: Fashion) Implication: Disruption opportunity for beauty brands to innovate and create 1920s-inspired makeup collections, drawing inspiration from Bésame Cosmetics. - [Musical Candy Packaging](https://www.trendhunter.com/trends/take5): Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats (Category: Marketing) Implication: Innovative packaging and interactive features can create new engagement opportunities for food and beverage brands to connect with customers. - [Etched Coffee Canister Branding](https://www.trendhunter.com/trends/coffee-canister): The Mokador Arabica Blend is Packaged to Underline Value (Category: Lifestyle) Implication: Coffee brands can leverage unique package designs and etched branding to differentiate themselves in a crowded market and appeal to consumers seeking premium blends. ## Recent trend clusters - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) - [Portable Power](https://www.trendhunter.com/protrends/portable-power1) (Tech) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)