# Safety Obsession A new wave of products is keeping our kids safe. By [Jacob Courtade](https://www.trendhunter.com/jacob), Director of Business Development | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/keeping-kids-safe-the-appeal-of-child-safety-related-devices ## Key Figures - Trend score: 4.1/10 - Evidence articles: 7 ## What is the Safety Obsession trend? **Safety Obsession:** The range of devices emerging to protect the next generation prove a timeless societal theme: when it comes to our kids’ safety, we want the very best. From toddler crash helmets to child tracking bracelets, to fetus radiation protection, parents will spend what it takes to ensure their children's safety. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 23, 2007 to Aug 13, 2008 - Published: Sep 21, 2008 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Themes within the Safety Obsession trend ### Health and Safety Products for Children In a world where safety is a top priority, parents are willing to invest in innovative products that help keep their children safe and healthy. ### Technological Innovations for Child Safety As technology advances, there is a growing demand for innovations that protect children in various situations and locations. ### Creativity and Fun in Safety Products Parents are looking for ways to make safety products more appealing to children and incorporating creativity and fun elements to achieve that goal. ## What the Safety Obsession trend means for industry ### For Child Safety Products From helmets and tracking devices to cell phones, there is a vast array of products available to help parents ensure their children's safety. ### For Healthcare and Wellness The market for health products geared towards fetuses and newborns is growing, with expecting mothers and new parents looking for ways to incorporate careful health practices into their children's lives from early on. ### For Fashion and Accessories Safety products don't have to be boring; there is an opportunity to incorporate creativity and fun elements, like animal-themed helmets, to make safety 'cool' for kids and encourage them to wear protective gear. ## Trend signals for Safety Obsession Trend score 4.1 out of 10, from popularity 49%, activity 66%, freshness 8%. - Popularity: 49% - Activity: 66% - Freshness: 8% ## Examples of the Safety Obsession trend 7 featured examples from Sep 23, 2007 to Aug 13, 2008. - [Toddler Head Protection](https://www.trendhunter.com/trends/fall-down-with-less-drama-in-the-thudguard-helmet): Thudguard Baby Helmet (Category: Lifestyle) Implication: The child safety products industry has the potential to create new products, such as smart protective gear for children, to help parents better safeguard their children against pr… - [Bracelets for Lost Children](https://www.trendhunter.com/trends/concept-devise-to-find-lost-children-link-child-locator-by-dcontinuum): Dcontinuum Link Child Locator (Category: Life-Stages) Implication: Technology companies can develop and manufacture child locator devices, wearable technology, and guardian communication systems. - [Protect Your Fetus From Radiation](https://www.trendhunter.com/trends/cellphone-force-field-baby-protecting-mummywraps-fabric): Mummywraps Force Field (Category: Unique) Implication: Products such as Mummywraps catered to the health practices of expecting mothers and their babies. - [Accessories to Make Bike Safety Cool](https://www.trendhunter.com/trends/funky-kids-helmets-tail-wags-helmet-covers): Tail Wags Helmet Covers (Category: Life-Stages) Implication: Disruptive innovation potential in developing and selling innovative safety gear for children, including helmets and other accessories. - [Virtual Fence for Kids](https://www.trendhunter.com/trends/virtual-fence-for-kids-kiddo-kidkeeper): Kiddo Kidkeeper (Category: Unique) Implication: Childcare centers can improve their service by offering virtual fence technology devices to parents or incorporating them into their own systems. - [Kids Safety Cell Phones](https://www.trendhunter.com/trends/okids-cellphones-that-can-protect-your-children): OKids (Category: Tech) Implication: Disruptive innovation opportunity: Creating cell phones that prioritize children's safety and emergency communication in the childcare industry. - [Kid Safety Bands](https://www.trendhunter.com/trends/kid-safety-bands-your-child-is-just-a-call-away): Easier Than Tattooing Your Kid's Forehead (Category: Life-Stages) Implication: Childcare centers and organizations can implement kid safety bands as an additional safety measure, ensuring the well-being of children under their supervision. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)