# Kakadu Care Kakadu plums are an increasingly popular ingredient in skincare. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 3, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kakadu-care ## Key Figures - Trend score: 1.7/10 - Evidence articles: 4 ## What is the Kakadu Care trend? **Kakadu Care:** With natural, fruit-based skincare becoming more popular, cosmetic brands are increasingly incorporating kakadu plums in their skincare products. These plums are rich in antioxidants and therefore help protect the skin. ## The consumer insight behind the Kakadu Care trend Consumers' focus on self-care, and skincare as part of that ritual, has brought on an increased focus on "natural" foods and ingredients. People are more likely to trust ingredients that they know are sourced naturally, and that are familiar to them--therefore the popularity of these natural ingredients comes from consumers believing they're safer and more effective. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 21, 2019 to Oct 21, 2020 - Published: Dec 3, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Kakadu Care trend ### Natural Fruit-based Skincare As consumers are increasingly looking for natural and fruit-based skincare products, incorporating ingredients like Kakadu plum in skincare products can offer a great opportunity for cosmetic brands to appeal to this trend. ### Potent Antioxidant Ingredient Kakadu plum's potent antioxidant properties make it a highly desirable ingredient in skincare products and a great opportunity for businesses looking to capitalize on the trend of incorporating natural and effective ingredients. ### Gel-to-Milk Formula The trend of refreshing cleansers with a gel-to-milk formula, like the ASARAI Come Clean Cleanser, offers an opportunity for cosmetic brands to provide consumers with an easy and effective way to remove dirt, makeup, and impurities from the skin. ## What the Kakadu Care trend means for industry ### For Skincare Industry The skincare industry can reference the trend of incorporating natural ingredients like Kakadu plum in their products to appeal to consumers' increased trust in natural ingredients for healthier, safer and more effective skincare products. ### For CBD Industry Skincare brands can look to the Ageless CBD Anti-Aging Serum as an opportunity to combine the benefits of Kakadu plum with other natural ingredients like CBD to create oil-free, nourishing and anti-aging skincare products. ### For Cosmetic Industry Incorporating Kakadu plum in cosmetic products, through naturally sourced skincare, haircare, or makeup items, allows cosmetic businesses to tap into the trend of consumers' trust in effective natural ingredients. ## Workshop question How is your brand accommodating the preference for natural ingredients in skincare? ## Trend signals for Kakadu Care Trend score 1.7 out of 10, from popularity 22%, activity 21%, freshness 9%. - Popularity: 22% - Activity: 21% - Freshness: 9% ## Examples of the Kakadu Care trend 4 featured examples from Nov 21, 2019 to Oct 21, 2020. - [Wild-Harvested Plum Serums](https://www.trendhunter.com/trends/wild-fruit-serum): The Wild Fruit Serum is Made with Vitamin-Rich Kakadu Plum (Category: Fashion) Implication: An opportunity for skincare companies to introduce new, natural ingredients for anti-aging and skin-nourishing benefits. - [Refreshing Gel-to-Milk Cleansers](https://www.trendhunter.com/trends/come-clean): The ASARAI Come Clean Cleanser Boasts a Gel-to-Milk Texture (Category: Fashion) Implication: The skincare industry can explore the potential of gel-to-milk cleansers to enhance and diversify their product offerings. - [Oil-Free Anti-Aging CBD Serums](https://www.trendhunter.com/trends/ageless-cbd-antiaging-serum): Mask Skincare's 'Ageless CBD Anti-Aging Serum' Promotes Luminosity (Category: Fashion) Implication: Disruptive Innovation Opportunity: Combine the benefits of CBD with skincare to tap into the growing CBD market and cater to consumers seeking natural skincare solutions. - [Intensely Hydrating Plum Serums](https://www.trendhunter.com/trends/hyaluronic-serum): The Plum Plump Hyaluronic Serum Has Three Antioxidant-Packed Plums (Category: Fashion) Implication: The skincare industry can leverage the antioxidant-packed qualities of different fruits to develop innovative products that offer various skincare benefits. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)