# Juvenile Protein High-powered protein sources are incorporated into kid-friendly forms. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 20, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/juvenile-protein ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Juvenile Protein trend? **Juvenile Protein:** Whether in the form of pre-made snacks or supplement powders, protein-powered products that ensure children consume an adequate amount of energy-boosting food and drink are winning over wellness-driven parents. This progression highlights the relationship between adult and children's wellness fads, as well as the interest in child-safe healthcare products that satisfy the same expectations as products championed for their adult parents. As a result of the increased focused on health and wellness over the past decade, many parents today are more educated about and concerned with their children's nutritional needs than ever before. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 25, 2019 to Jan 20, 2021 - Published: May 20, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the Juvenile Protein trend ### Functional Foods for Kids Parents are seeking functional snacks and drinks that satisfy their children's nutritional needs while providing extra benefits. ### Plant-Based and Protein-Rich Options for Kids Companies are offering plant-based and protein-rich options for kids to provide more nutritious and better-for-you meal options. ### Targeted Nutritional Products for Kids Companies are catering to the specific nutritional needs of kids with targeted shakes, powders and snacks. ## What the Juvenile Protein trend means for industry ### For Food and Beverage Industry Companies can explore new ways to innovate their kids products with more health and wellness focused options. ### For Healthcare Industry The healthcare industry can benefit from developing more child-safe supplements and probiotics. ### For Education Industry Schools can offer healthier snack and meal options for kids with the rise of functional and nutritious foods. ## Workshop question What new health ideas can you refocus in order to appeal to wellness-driven parents? ## Trend signals for Juvenile Protein Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 9%. - Popularity: 58% - Activity: 51% - Freshness: 9% ## Examples of the Juvenile Protein trend 5 featured examples from Oct 25, 2019 to Jan 20, 2021. - [Kid-Friendly Probiotic Chocolates](https://www.trendhunter.com/trends/monster-bars): Norti's Monster Bars Support Gut Health with Pre- and Probiotics (Category: Lifestyle) Implication: Functional snacks like Norti's Monster Bites are an innovative way for snack food companies to attract health-conscious consumers seeking convenient and nutritious options. - [Kid-Friendly Protein Drinks](https://www.trendhunter.com/trends/protein-shakes-for-kids): Iconic Kids is a Line of Zero-Sugar Protein Shakes for Kids (Category: Lifestyle) Implication: Manufacturers in this industry can tap into the growing demand for healthy and low-sugar beverages for kids. - [Kid-Friendly Nutritional Shakes](https://www.trendhunter.com/trends/kidzshake): Kidzshake Helps to Fill in Nutritional Gaps & Support Development (Category: Lifestyle) Implication: Companies can explore the production of nutrition-based products that cater to the specific needs of children. - [Kid-Friendly Plant-Based Pastas](https://www.trendhunter.com/trends/plant-based-pastas): Tolerant is Introducing Organic, Legume-Based Pastas for Kids (Category: Lifestyle) Implication: The introduction of organic, plant-based pastas for kids creates a potential market for the health food industry to provide nutritious options for children. - [Kid-Friendly Seafood Snacks](https://www.trendhunter.com/trends/shrimp-sea-pals): SeaPak Shrimp Sea Pals Help Kids to Eat Servings of Seafood (Category: Lifestyle) Implication: Disruptive innovation opportunity: Expanding the seafood industry by targeting the untapped market of children through the development of appealing and healthy seafood snacks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)