# Dessert Nostalgia Childhood treats are added to sophisticated adult snacks for nostalgic allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 29, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/juvenile-delicacies ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Dessert Nostalgia trend? **Dessert Nostalgia:** Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 9 to Jul 28, 2014 - Published: Jul 29, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dessert Nostalgia trend ### Nostalgic Flavors Consumer's demand for childhood flavors especially in adult snacks opens up opportunities for restaurants and packaged food industries to create revamps on classic recipes to cater to consumers desire for nostalgia. ### Texture Innovation Incorporating fun and exciting textures into traditional dishes is a trend for food and beverage industries to catch up as this can create innovative ideas to attract consumers to their products. ### Edible Experiences Pop Rocks candy is being used as a way to add a fun and interactive experience to culinary creations and this trend creates opportunities for businesses to incorporate different unique edible experiences that cater to their customers. ## What the Dessert Nostalgia trend means for industry ### For Food and Beverage The food and beverage industry will have opportunities to innovate on their products by adding different flavors and textures that can capture the nostalgia and personalized edible experiences in the market. ### For Hospitality Hotels, restaurants, and bars can add exciting and interesting edible experiences as part of their selling points to attract consumers to their establishments. ### For Entertainment The entertainment industry can take advantage of Pop Rocks and other interactive trends to add value to their events and create interactive and fun crowd-pleasing experiences for attendees. ## Trend signals for Dessert Nostalgia Trend score 1.6 out of 10, from popularity 19%, activity 21%, freshness 8%. - Popularity: 19% - Activity: 21% - Freshness: 8% ## Examples of the Dessert Nostalgia trend 4 featured examples from Jun 9 to Jul 28, 2014. - [Explosive Candy Truffles](https://www.trendhunter.com/trends/chocolate-truffle): Blogger HowSweetEats Infuses Pop Rocks into Chocolate Truffles (Category: Lifestyle) Implication: Pop Rocks-infused desserts can attract adventurous consumers and differentiate confectionery brands in a competitive market. - [Patriotic Popping Shots](https://www.trendhunter.com/trends/fourth-of-july-drinks): These Pop Rock Jell-O Fourth of July Drinks are Festively Delicious (Category: Lifestyle) Implication: The food and beverage industry can explore the incorporation of pop rocks and creative holiday-themed offerings to attract a wider consumer base. - [Campfire Confectionary Hybrids](https://www.trendhunter.com/trends/national-donut-day-2014): Food Beast Created Donut S'mores for National Donut Day 2014 (Category: Lifestyle) Implication: Bakeries can create their own hybrid treats by experimenting with traditional ingredients and combining them in unexpected ways to offer their customers unique and memorable treat… - [Popping Candy Cocktails](https://www.trendhunter.com/trends/margarita-recipe): This Pop Rocks Margarita Recipe Will Have Your Mouth Exploding with Flavor (Category: Lifestyle) Implication: The food and beverage industry can explore new opportunities by incorporating unconventional candy ingredients into their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)