# Junk Food Destigmatized Formerly seen as shameful vices, junk food is receiving a prideful boost. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published May 6, 2013, updated May 17, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/junk-food-destigmatized ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Junk Food Destigmatized trend? **Junk Food Destigmatized:** Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 2 to May 3, 2013 - Published: May 6, 2013 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Junk Food Destigmatized trend ### Junk Food Pride Consumers are seeking out products that provide relief from the pressure to be healthy by creating a sense of humor around taboo topics like junk food ### Food-Inspired Fashion Unexpected materials like meat, bacon, and breakfast flavors can be used to craft unique fashion pieces ### Macho Scenting Candles scented with unconventional, masculine scents like beer and bacon offer a new market for quality-made soy candles ## What the Junk Food Destigmatized trend means for industry ### For Food & Beverage F&B companies can create unique and quirky products to tap into consumer desire for novelty and humor ### For Fashion & Apparel Think outside the box and incorporate unexpected materials and designs in order to compete with a crowded market ### For Home Decor There is potential for a new market of quality-made, masculine scented candles that deviate from traditional feminine fragrances ## Trend signals for Junk Food Destigmatized Trend score 2.3 out of 10, from popularity 33%, activity 29%, freshness 8%. - Popularity: 33% - Activity: 29% - Freshness: 8% ## Examples of the Junk Food Destigmatized trend 5 featured examples from Feb 2 to May 3, 2013. - [Macho Soy Candles](https://www.trendhunter.com/trends/soy-candles): Man Candles Are Made from High-Quality Ingredients and Smell Like Masculinity (Category: Unique) Implication: Opportunity for home fragrance companies to diversify their product offerings with unconventional scents. - [Carnivorous Temporary Tattoos](https://www.trendhunter.com/trends/meaty-tattoos): The Temporary Meat Tattoos by GAMAGO are Perfect For Meat Lovers (Category: Art & Design) Implication: Manufacturers can incorporate food-inspired designs to cater to a foodie audience. - [Breakfast-Inspired Booze](https://www.trendhunter.com/trends/cocktail-mixes): Mama Walker’s Breakfast Liqueurs is Perfect for Early Cocktail Mix (Category: Lifestyle) Implication: The alcohol industry can explore new flavors and concepts, like breakfast-inspired liqueurs, to attract customers looking for innovative and unconventional drinking experiences. - [Instant Meal Rap Videos](https://www.trendhunter.com/trends/ramen-noodle-soup): The Ramen Noodle Soup Song is the Best Rap Video of the Year (Category: Pop Culture) Implication: Brands can leverage the trend of instant meal rap videos as a new way to market affordable food options to college students and young adults. - [Real-Life Bacon Frocks](https://www.trendhunter.com/trends/dress-made-of-bacon): This Dress Made of Bacon Stole the Show at the Blue Ribbon Bacon Festival (Category: Lifestyle) Implication: Fashion designers can explore the use of unconventional materials like bacon to create unique clothing pieces that capture consumer attention and disrupt traditional fashion norms. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)