# Juiced Subscription Consumers can now subscribe to juices and smoothie boxes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/juiced-subscription ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Juiced Subscription trend? **Juiced Subscription:** Subscription boxes are now offering juice and smoothie collections for health-conscious consumers to enjoy. This shift caters to consumers seeking to achieve wellness without having to do too much of their own research, and has the added benefit of customization that aligns with consumers' health and routine-related needs and preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 6, 2016 to Mar 21, 2017 - Published: Mar 26, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Juiced Subscription trend ### Subscription-based Health Foods/Wellsness Companies are offering subscription services to healthy/organic food and beverages ### Customized/Personalized Health Foods/Drinks Companies are offering personalized healthy/organic food and beverage options to consumers ### Charitable Health Foods/Drinks Companies are offering health foods and drinks with proceeds going towards charity ## What the Juiced Subscription trend means for industry ### For Subscription Services Companies offering subscription-based products and services for consumers ### For Personalized Nutrition Companies offering personalized health and wellness options to consumers ### For Socially-Conscious Companies Companies that prioritize giving to charity and ethical treatment of people ## Workshop question How can your brand better adapt to consumers personal routines? ## Trend signals for Juiced Subscription Trend score 5.0 out of 10, from popularity 75%, activity 68%, freshness 8%. - Popularity: 75% - Activity: 68% - Freshness: 8% ## Examples of the Juiced Subscription trend 4 featured examples from Dec 6, 2016 to Mar 21, 2017. - [Fiber-Infused Chia Juices](https://www.trendhunter.com/trends/juice-subscription): This Juice Subscription Service Offers Dynamic Ingredients (Category: Lifestyle) Implication: Opportunity to introduce fiber-infused juices as a new and healthier category within the beverage market. - [Customizable Fresh Juice Subscriptions](https://www.trendhunter.com/trends/juice-delivery): This Juice Delivery Service Helps to Enhance Health Goals (Category: Lifestyle) Implication: The health and wellness industry presents an opportunity for companies to create customizable beverage options that cater to consumers looking to enhance their healthy lifestyles. - [Pre-Portioned Smoothie Subscriptions](https://www.trendhunter.com/trends/green-blender): Green Blender Eases the Process of Healthy Eating in the Home (Category: Lifestyle) Implication: Exploring opportunities to offer pre-portioned meal options that cater to health-conscious consumers. - [Charitable Smoothie Subscriptions](https://www.trendhunter.com/trends/freshstax): Freshstax Offers Prepped Foods for Health Conscious Consumers (Category: Lifestyle) Implication: Disruptive innovation opportunities include creating new product lines of subscription-based nutritious food and drink options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)