# Juiced Protein Juice brands emphasize the protein content of their beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 23, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/juiced-protein ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Juiced Protein trend? **Juiced Protein:** With protein always being a high seller in the health food industry, brands that offer fresh juices are now emphasizing protein content in their products.This shift highlights the ongoing necessity for brands to adopt marketable keywords into their products, catering to consumers' desire for a combination of novelty and familiarity in their purchase decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 13, 2016 to Sep 23, 2017 - Published: Nov 23, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Juiced Protein trend ### Protein Emphasis in Juices Juice brands are now emphasizing protein content in their products, which highlights the ongoing necessity for brands to adopt marketable keywords into their products. ### Citrus-infused Beverages Citrus flavors have become popular in the food and beverage industry, appealing to consumers who seek tastes that are bold, exotic and sophisticated, without sacrificing any health benefits. ### Probiotic Functional Beverages Many consumers are looking for beverages and snacks enriched with probiotics for convenient on-the-go enjoyment, leading to an emergence of probiotic smoothies and drinks. ## What the Juiced Protein trend means for industry ### For Health and Wellness These trends are primarily within the health and wellness industry, catering to consumers looking for nutritious and healthy beverage options. ### For Functional Beverages These trends are relevant to the functional beverage industry, which offers drinks that provide health benefits beyond mere refreshment. ### For Subscription Services Subscription services, such as the Beacon Blend juice subscription, tap into the growing demand for convenience in health and wellness products. ## Workshop question How can your brand take one of its older offerings and translate it into pared down, palatable keywords? ## Trend signals for Juiced Protein Trend score 4.6 out of 10, from popularity 66%, activity 65%, freshness 8%. - Popularity: 66% - Activity: 65% - Freshness: 8% ## Examples of the Juiced Protein trend 5 featured examples from Jul 13, 2016 to Sep 23, 2017. - [Fiber-Infused Chia Juices](https://www.trendhunter.com/trends/juice-subscription): This Juice Subscription Service Offers Dynamic Ingredients (Category: Lifestyle) Implication: Opportunity to introduce fiber-infused juices as a new and healthier category within the beverage market. - [Cold-Pressed Chia Seed Drinks](https://www.trendhunter.com/trends/chia-seed-drinks): These Cold-Pressed Juices are Packed with Superfood Ingredients (Category: Lifestyle) Implication: The beverage industry can expand its product line to include healthy, nutrient-dense superfood beverages. - [Citrusy Sugarcane Drinks](https://www.trendhunter.com/trends/sugarcane-juice): Sugarcane Island Blends Its Sugarcane Juice with Lime (Category: Lifestyle) Implication: Major opportunity for the beverage industry to experiment with citrus-infused and alternative plant-based or nature-sourced water products. - [Blue Algae Juices](https://www.trendhunter.com/trends/juice-generation-holy-water): Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik' (Category: Lifestyle) Implication: The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with uni… - [Bottled Probiotic Smoothies](https://www.trendhunter.com/trends/evolution-fresh): Evolution Fresh Launched a New Line of Premium, Functional Beverages (Category: Lifestyle) Implication: Incorporating functional ingredients like probiotics into cold-pressed juices and smoothies to cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)