# Juice Evolved A sophisticated twist on juice for non-drinkers. By [Meghan Young](https://www.trendhunter.com/meghan) | Published Dec 1, 2007, updated Aug 10, 2010 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/juice-evolved-a-sophisticated-twist-on-juice-for-non-drinkers ## Key Figures - Trend score: 3.0/10 - Evidence articles: 3 ## What is the Juice Evolved trend? **Juice Evolved:** A full-bodied bordeaux isn’t going to appeal to non-drinkers or health nuts, but an antioxidant-rich wine or an alcohol-free wine will, thanks to forward-thinking companies who are rethinking traditional wines. When you have a trend that appeals to a large demographic (wine enthusiasts), it’s highly likely there’s an equally large opportunity to tap into the market that’s being excluded from that trend (non-drinkers and health-conscious consumers). ## At a Glance - Evidence: 3 featured examples - Articles from: Sep 20, 2006 to Aug 16, 2007 - Published: Dec 1, 2007 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Juice Evolved trend ### Alcohol-free wine There is market opportunity for companies that develop antioxidant-rich wine or alcohol-free wine to appeal to non-drinkers and health-conscious consumers. ### Premium soft drinks Companies can create high-end soft drinks for customers looking for more sophisticated non-alcoholic options. ### Ultra-premium organic juices Healthier and high-quality organic juice brands can target luxury spas, catered events, and high-end bars. ## What the Juice Evolved trend means for industry ### For Wine Winemakers can innovate by developing antioxidant-rich wine or alcohol-free wine to appeal to non-drinkers and health-conscious consumers. ### For Soft drinks There is an opportunity for soft drink companies to create more sophisticated and premium options for customers looking for non-alcoholic alternatives. ### For Juice Organic juice brands can create ultra-premium options with unique and luxurious packaging that can target luxury spas, catered events, and high-end bars. ## Trend signals for Juice Evolved Trend score 3.0 out of 10, from popularity 30%, activity 53%, freshness 8%. - Popularity: 30% - Activity: 53% - Freshness: 8% ## Examples of the Juice Evolved trend 3 featured examples from Sep 20, 2006 to Aug 16, 2007. - [Pomegranate Wine](https://www.trendhunter.com/trends/pomegranate-wine-get-healthy-while-you-drink): Get Healthy While You Drink (Category: Lifestyle) Implication: Pomegranate wine's popularity can open opportunities to expand the wine industry's product line with innovative options - [Sophisticated Softdrinks](https://www.trendhunter.com/trends/sophisticated-softdrinks-bottlegreen-by-winemakers): Bottlegreen By Winemakers (Category: Lifestyle) Implication: With the trend towards sophisticated soft drinks, beverage companies can disrupt the market by creating upscale, design-led products that offer consumers a healthier alternative t… - [Carbonated Wine Drinks](https://www.trendhunter.com/trends/vignette-wine-country-soda-first-carbonated-soft-drink-sweetened-wth-juice): Vignette Wine Country Soda Sweetened wth Juice of Wine Grapes (Category: Lifestyle) Implication: There is a potential for disruptive innovation in the beverage industry with the creation of carbonated wine drinks. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)