# Jet-Setting Hygiene The success of Korean skincare opens doors for international brands. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 26, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/jetsetting-hygiene ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Jet-Setting Hygiene trend? **Jet-Setting Hygiene:** The digital age of skincare places a premium on experimentation, "insider information," and adventure within skincare and cosmetics, which helped catapult the Korean skincare movement to epic proportions. This has opened doors for small, international companies to impact the North American skincare market. This maintains the feeling of adventure and exclusivity that the modern skincare customer enjoys. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 28, 2016 to May 25, 2017 - Published: Jun 26, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Jet-Setting Hygiene trend ### Natural and Traditional Ingredients Consumers are increasingly seeking skincare products with natural and traditional ingredients from different parts of the world, such as turmeric, rice powder and African essential oils. ### Cultural and Mythological Branding Brands are infusing their skincare products with cultural and mythological motifs to add exclusivity and appeal to consumers looking for unique and interesting products. ### Experiential and Adventure-Based Skincare Skincare consumers are seeking new and exciting experiences, that include experimentation, insider information, and adventure within their skincare regimens, looking for products that offer this experience. ## What the Jet-Setting Hygiene trend means for industry ### For Natural Skincare Industry The natural skincare industry is set to benefit from an increasing consumer demand for organic, eco-friendly, and natural origin skincare products with a twist of cultural or mythological branding. ### For Cultural and Heritage Industry The cultural and heritage industry is likely to benefit from the increasing interest and use of cultural and mythological motifs to create new products as unique selling points in the personal care sector. ### For Experience Economy The experience economy will be impacted by a new wave of skincare products that offer an adventure-based and experiential element to consumers who want insider information and enjoy trying new brands. ## Workshop question How does your product highlight a sense of everyday adventure? ## Trend signals for Jet-Setting Hygiene Trend score 3.3 out of 10, from popularity 47%, activity 43%, freshness 8%. - Popularity: 47% - Activity: 43% - Freshness: 8% ## Examples of the Jet-Setting Hygiene trend 4 featured examples from Oct 28, 2016 to May 25, 2017. - [Mythological Soap Branding](https://www.trendhunter.com/trends/natural-handmade-soap): These Natural Handmade Soaps Were Inspired by Greek Gods (Category: Fashion) Implication: Opportunity for natural skincare companies to incorporate mythology-inspired branding into their product lines. - [Protective Essential Oil Skincare](https://www.trendhunter.com/trends/essential-oil-skincare): Savane's Moisturizer Features Marula, Melon, and Manketti Oils (Category: Fashion) Implication: There is an opportunity for beauty companies to offer more natural and locally sourced products in response to the growing demand for chemical-free options. - [Turmeric-Infused Face Creams](https://www.trendhunter.com/trends/vicco-turmeric-skin-cream): Vicco Turmeric Skin Cream Combines Turmeric Root with Sandalwood (Category: Fashion) Implication: Incorporating Ayurvedic principles and turmeric-based ingredients in skincare products can disrupt the beauty and cosmetics industry. - [Exfoliating Cleansing Powders](https://www.trendhunter.com/trends/nyakio): Nyakio Offers a Uniquely Formulated Cleanser for Brighter Skin (Category: Fashion) Implication: The skincare industry can explore the development of exfoliating cleansing powders that offer unique formulations and cater to the growing demand for gentle and natural skincare p… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)