# Jelly Skin Skincare serums, toners and moisturizers are offered in jelly-like formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 16, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/jelly-skin ## Key Figures - Trend score: 1.9/10 - Evidence articles: 4 ## What is the Jelly Skin trend? **Jelly Skin:** Jelly-textured cleansing products have grown in popularity in recent years, and the formulation is now extending to products like toners, serums and moisturizers. These jelly-like formulations prioritize experiential skincare routines. ## The consumer insight behind the Jelly Skin trend When it comes to quality skincare, consumers aren't just looking for results, but for enhanced and playful product experiences as well. Sensory elevations and textural distinctions are ways to enhance the likelihood that consumers will not just purchase, but consistently use the products being offered. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 19 to Aug 7, 2020 - Published: Dec 16, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Jelly Skin trend ### Jelly-textured Formulations Beauty brands are formulating skincare products like toners, serums, and moisturizers to have jelly-like consistency to offer experiential skincare routines. ### Cost-Conscious Skincare Products Beauty brands are creating affordable, clean, and cruelty-free skincare products with luxurious ingredients. ### Hybrid Skincare Products Beauty brands are combining the properties of different skincare products to offer innovative hybrid solutions. ## What the Jelly Skin trend means for industry ### For Beauty and Personal Care Innovative technology and formulations are transforming the beauty and personal care industry to offer exceptional skincare experiences. ### For Health and Wellness Cost-conscious and all-natural ingredients are disrupting the health and wellness industry to offer clean and affordable healthcare solutions. ### For E-commerce Collaborative products developed by influencer networks can benefit all parties involved and are transforming the e-commerce industry to offer innovative and exclusive products. ## Workshop question How is your brand prioritizing product experience? ## Trend signals for Jelly Skin Trend score 1.9 out of 10, from popularity 21%, activity 28%, freshness 9%. - Popularity: 21% - Activity: 28% - Freshness: 9% ## Examples of the Jelly Skin trend 4 featured examples from Jun 19 to Aug 7, 2020. - [Cost-Conscious Clarifying Skincare](https://www.trendhunter.com/trends/clear-genius-clarifying-collection): The Clear Genius Clarifying Collection Has Luxe Ingredients (Category: Fashion) Implication: The skincare industry can benefit from disruptive innovation by creating affordable, clean, and multi-functional products incorporating luxurious ingredients. - [Collaborative Jelly Toners](https://www.trendhunter.com/trends/ice-creative): This Jelly Toner Was Co-Created by an Influencer & Ice Creative (Category: Fashion) Implication: The beauty and skincare industry can benefit from the trend of collaborative product development by co-creating innovative and unique products with influencers. - [Honey Jelly Moisturizers](https://www.trendhunter.com/trends/jelly-moisturizer): Wishful's New Product Offers Instant Hydration & Locks in Moisture (Category: Fashion) Implication: The beauty industry can leverage the trend of hybrid skincare and create more innovative and versatile products. - [Oil-Free Moisturizing Jellies](https://www.trendhunter.com/trends/hydrating-jelly): This Uniquely Textured Hydrating Jelly Moisturizer Locks in Moisture (Category: Fashion) Implication: The skincare industry can explore the development of more oil-free moisturizers to cater to customers with oily or acne-prone skin. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)