# Jelly Cleansing Facial cleansing formulas are adapted with jelly-like textures. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 21, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/jelly-cleansing ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Jelly Cleansing trend? **Jelly Cleansing:** Facial cleansers with jelly-like textures are increasingly popular as brands look to offer cleansing products that avoid dehydrating the skin, and that offer a more distinct product experience. ## The consumer insight behind the Jelly Cleansing trend As many consumers now see their skincare routines as a form of self-care and escapism, they're just as concerned with the experience of the ritual rather than just the end result. Using skin and self-care to unwind has resulted in consumers seeking product experiences that they find distinct and enjoyable, on top of them actually being functional and effective. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 21, 2019 to Jul 20, 2020 - Published: Jul 21, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Jelly Cleansing trend ### Ritualistic Skincare As consumers view their skincare routines as a form of self-care and escapism, they seek cleansing products that provide a distinct enjoyable experience. ### Travel-friendly Miniature Products Consumers seek travel-sized versions of beloved skincare products to create a new skincare routine, especially as they look for solutions for travel and unique gift ideas. ### Eco-friendly Skincare Products Brands are developing sustainable skincare products to appeal to the environmentally conscious Gen Z consumer with solutions that are minimalist, inclusive, and eco-friendly. ## What the Jelly Cleansing trend means for industry ### For Cosmetics Brands can develop innovative skincare products with eco-friendly and minimalist packaging, creating ritualistic experiences for consumers. ### For Travel Marketers can create unique gift options for consumers by offering miniature sets of beloved skincare products that provide solutions for travel. ### For Sustainability As environmentally conscious Gen Z consumers seek to minimize their carbon footprint, they turn to eco-friendly and sustainable skincare options to make a statement. ## Workshop question How is your brand prioritizing product experience? ## Trend signals for Jelly Cleansing Trend score 4.1 out of 10, from popularity 61%, activity 54%, freshness 9%. - Popularity: 61% - Activity: 54% - Freshness: 9% ## Examples of the Jelly Cleansing trend 4 featured examples from Sep 21, 2019 to Jul 20, 2020. - [Millennial Skincare Sets](https://www.trendhunter.com/trends/the-skincare-edit): The Skincare Edit by Glossier Shares Best-Selling Mini Products (Category: Fashion) Implication: Skincare companies can benefit from creating curated sets of their best-selling products for travel and gift-giving purposes. - [Sustainable Gen Z Skincare](https://www.trendhunter.com/trends/gen-z-skincare): Plenaire Appeals to Environmentally Conscious Gen Z Consumers (Category: Fashion) Implication: Disruptive innovation opportunity: Rethink traditional beauty and cosmetics industry practices to prioritize eco-friendliness and inclusivity in skincare products. - [Creamy Jelly Cleansers](https://www.trendhunter.com/trends/jelly-cleansers): Herbivore's Pink Cloud Cleanser is Gentle, Low-Foaming & Non-Stripping (Category: Fashion) Implication: The skincare industry is poised to benefit from the trend of gentler, low-foaming, non-stripping cleansing products for those with dry or sensitive skin. - [Jelly Facial Cleansers](https://www.trendhunter.com/trends/jelly-facial-cleanser): REN Clean Skincare's Jelly Facial Cleanser Goes from Jelly to Oil to Milk (Category: Fashion) Implication: The skincare industry can capitalize on the trend of three-in-one cleansers to provide innovative products that cater to consumers' needs for convenience and efficiency. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)