# Jelly Care Jelly-based skincare products offer a unique product experience. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 26, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/jelly-care ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Jelly Care trend? **Jelly Care:** Skincare products that come in jelly formulations are increasingly popular as brands use product formats as a way to appeal to consumers. These products don't just promise efficacy, but a more interesting application experience for users. ## The consumer insight behind the Jelly Care trend Consumers' continued interest in the skincare space has made many of them more experimental, and constantly on the search for new and innovative products, ingredients, and formulations that will give them the results they desire. The more creative brands in this space are, the more likely they are to appeal to these experimental consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 7 to Apr 27, 2021 - Published: Apr 26, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Jelly Care trend ### Jelly-based skincare Jelly formulations are increasingly popular in skincare as consumers start searching for new and innovative products, ingredients, and formulations that will give them interesting application experiences. ### Solid Skincare Solid balms, sticks, and serum bars offer mess-free application and boast ultra-concentrated formulas. ### Oil-Free Moisturizers Oil-Free Jelly Moisturizers are a new breed of skin care that hydrates without leaving any oily residue. ## What the Jelly Care trend means for industry ### For Beauty and Skincare These trends are important for the beauty and skincare industry to know so they can be creative and unique in their product offerings. ### For Sustainability Sustainability is closely related to these trends as businesses search for ways to package and ship their products sustainably. ### For Technology Technology can enhance the production of these products and create more advanced textures and formulas. ## Workshop question How is your brand prioritizing product experience as much as efficacy? ## Trend signals for Jelly Care Trend score 4.2 out of 10, from popularity 52%, activity 65%, freshness 10%. - Popularity: 52% - Activity: 65% - Freshness: 10% ## Examples of the Jelly Care trend 4 featured examples from Mar 7 to Apr 27, 2021. - [Jelly Serum Bars](https://www.trendhunter.com/trends/serum-bars): Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils (Category: Eco) Implication: The skincare industry can leverage solid skincare bars and all-in-one products to address consumer demand for sustainable and efficient solutions. - [Jelly Resurfacing Facials](https://www.trendhunter.com/trends/resurfacing-facials): Kiramoon's Star Jelly is a Four-in-One Treatment Mask (Category: Fashion) Implication: The beauty industry can invest in the development of innovative beauty products like Kiramoon's Star Jelly resurfacing facials that leverage plant-based ingredients and provide mu… - [Oil-Free Jelly Moisturizers](https://www.trendhunter.com/trends/sorbet-skin): The Skin Proud Sorbet Skin Everyday Jelly Moisturiser is Hydrating (Category: Fashion) Implication: Jelly skincare products and oil-free moisturizers are trends that the beauty industry could capitalize on to provide unique and innovative skincare solutions for consumers - [Jelly Lip Masks](https://www.trendhunter.com/trends/jelly-lip-mask): The Hit Snooze Lip Mask Quenches Dry Lips Overnight (Category: Fashion) Implication: The cosmetics industry can develop their product line to include jelly skincare and overnight masks that cater to specific skin concerns, including quick express treatments like t… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)