# Jeanovation Re-imagining classic denim to give it fresh appeal. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 17, 2012 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/jeanovation ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Jeanovation trend? **Jeanovation:** Jeans have a rich history; made popular by Levi's in the early 1900s, they have gone from being associated with workwear, to representing the "rebel" youth in the '50s, to eventually becoming everyone's must-have wardrobe staple. Jeans are regarded as a "basic" apparel item -- consumers expect little innovation when it comes to the design and function of their denim, which means that competition among denim brands is consistently fierce. To stand out, some of today's denim designers are experimenting with offbeat elements -- luminescence, scent, eco-friendly design and more-- to give excitement and newness to an otherwise traditional (and mundane) product. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 4, 2011 to May 17, 2012 - Published: May 17, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Jeanovation trend ### Innovative Design Jeans brands are experimenting with creative and unusual elements to create excitement and freshness in traditional denim wear, such as luminescence and scent. ### Eco-Friendly Production Denim products made from recycled or repurposed materials are gaining popularity among environmentally conscious consumers. ### Efficient Multitasking Products Consumer demand for efficient and innovative products is leading to the development of multitasking denim such as self-cleaning jeans that conserve water and energy. ## What the Jeanovation trend means for industry ### For Fashion Industry The fashion industry can reference the innovative design trends in designing and producing fresh and unique denim products. ### For Environmental Impact Industry The eco-friendly denims trends can influence the environmental impact industry by creating more sustainable clothing and reducing waste. ### For Technology Industry The development of efficient and multitasking denim products such as self-cleaning jeans can impact the technology industry by promoting the use of technology in creating innovative products. ## Trend signals for Jeanovation Trend score 4.7 out of 10, from popularity 82%, activity 51%, freshness 8%. - Popularity: 82% - Activity: 51% - Freshness: 8% ## Examples of the Jeanovation trend 8 featured examples from Aug 4, 2011 to May 17, 2012. - [Revolutionary Aging Pants](https://www.trendhunter.com/trends/hudson-jeans-turbotech-denim): The Hudson Jeans Turbotech Denim Create a Distinctively Distressed Look (Category: Art & Design) Implication: The introduction of Turbotech™ denim fabric presents a disruptive innovation opportunity in the fashion industry, as it allows for faster creation of vintage-style denim garments. - [Illuminescent Denim](https://www.trendhunter.com/trends/naked-and-famous-glow-in-the-dark-jeans): Naked and Famous Glow in the Dark Jeans are the Ultimate Party Uniform (Category: Fashion) Implication: The fashion industry can utilize phosphorescent coatings to create innovative and attention-grabbing designs. - [Glow-In-The-Dark Jeans](https://www.trendhunter.com/trends/hudson-lou-lou): The Hudson 'Lou Lou' Denim Line is Phosphorescent (Category: Fashion) Implication: The use of phosphorescent materials in clothing presents an opportunity for fashion brands to introduce unique and eye-catching designs. - [Hot Hybrid Denim](https://www.trendhunter.com/trends/diesel-jogg-jeans): Diesel Jogg Jeans Combine Sweatpants and Jeans to Create the Perfect Pants (Category: Fashion) Implication: The apparel industry can explore the hybrid denim trend to create innovative and comfortable clothing options. - [Beer Bottle Jeans](https://www.trendhunter.com/trends/bonobos-earth-day): The Bonobos Earth Day Denim Style Pants are Made From Recycled Plastic (Category: Eco) Implication: Fashion industry can incorporate recycled materials to create sustainable products and reduce waste. - [Eco-Friendly Denim](https://www.trendhunter.com/trends/nudie-post-recycle-dry-jeans): The Nudie Post Recycle Dry Jeans are Made Out of Old Nudie Products (Category: Eco) Implication: Innovation opportunities in sustainable fashion include the development of new fabric recycling techniques and the use of alternative materials like hemp. - [Washer-Free Denim](https://www.trendhunter.com/trends/self-cleaning-jeans): The Self-Cleaning Jeans Design Removes Dirt and Stains When Exposed to Sunlight (Category: Eco) Implication: The fashion industry can explore the development and implementation of self-cleaning fabrics to meet the demand for sustainable and low-maintenance clothing. - [Sweet-Smelling Jeans](https://www.trendhunter.com/trends/scratch-n-sniff-jeans): The Scratch-n-Sniff Pants by Naked & Famous Denim are Enticing (Category: Fashion) Implication: Innovating clothing materials and designs to meet consumer preferences for multi-sensory experiences. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Phased European EV Models](https://www.trendhunter.com/trends/phased-european-ev-models) All articles: [Eco](https://www.trendhunter.com/eco)