# Jar Production Brands aim to reduce waste with glass jar packaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 16, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/jar-production ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Jar Production trend? **Jar Production:** Emerging brands in industries that typically use packaging that's thrown away are paving the way for more sustainable production, with items packaged in glass jars. These small artisanal-quality brands provide eco-friendly alternatives to products offered by larger companies, in a way that prioritizes reduced and reusable consumption. ## The consumer insight behind the Jar Production trend Consumers are increasingly aware about climate change's global impact. They're now becoming more aware of the waste they produce themselves, and are shopping more consciously in accordance with this heightened awareness. As brands are more transparent of their production process, consumers become more attentive in the role they play to support the sustainable movement to create a larger impact from a macro-perspective. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 5, 2018 to Jul 16, 2019 - Published: Jul 16, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Jar Production trend ### Sustainable Packaging Emerging brands are focusing on reducing waste in packaging and moving towards more sustainable options like glass jars. ### Plant-based Alternatives The rise of plant-based diets has created demand for plant-powered and vegan-friendly products. ### On-the-go Convenience Portable, easy-to-use products that can be used anywhere, especially for oral and dental hygiene, are gaining popularity. ## What the Jar Production trend means for industry ### For Food and Beverage Food and beverage companies are exploring eco-friendly packaging alternatives and developing plant-based, functional products. ### For Cosmetics and Personal Care Cosmetics and personal care companies are developing plant-based, chemical-free products that are sustainable and convenient to use. ### For Health and Wellness Health and wellness companies are innovating new products that offer plant-based, natural, and functional benefits while promoting eco-friendliness. ## Workshop question How could your brand reduce waste in its production process? ## Trend signals for Jar Production Trend score 4.5 out of 10, from popularity 64%, activity 63%, freshness 8%. - Popularity: 64% - Activity: 63% - Freshness: 8% ## Examples of the Jar Production trend 5 featured examples from Sep 5, 2018 to Jul 16, 2019. - [Beautifying Frozen Desserts](https://www.trendhunter.com/trends/beauty-ice-cream): Radiant Beauty Ice Cream Offers Functional Benefits for Hair & Skin (Category: Lifestyle) Implication: Industry that can explore and capitalize on the creation of functional frozen desserts. - [Chewable Tablet Toothpastes](https://www.trendhunter.com/trends/bite-toothpaste-bits): The Bite Toothpaste Bits Prevent Unnecessary Product Waste (Category: Fashion) Implication: Companies in the oral care industry can innovate with new product offerings that are more convenient and eco-friendly. - [Waste-Reducing Protein Bites](https://www.trendhunter.com/trends/unwrappd): Unwrapp'd Shares Snack Bars Without "Glossy and Wasteful Wrappers" (Category: Eco) Implication: Disruptive innovation opportunities exist for companies to develop eco-friendly packaging solutions for the snack industry. - [Plant-Powered Cookie Dough Jars](https://www.trendhunter.com/trends/safe-to-eat-cookie-dough): Proper Cookie Dough Makes Allergen-Free, Safe-to-Eat Cookie Dough (Category: Lifestyle) Implication: The plant-based food industry can explore the creation of innovative plant-based cookie dough products to cater to the growing demand. - [Natural Mouthwash Tablets](https://www.trendhunter.com/trends/mouthwash-tablets): Georganics' Mouthwash Tablets Can Be Dissolved in Water & Used Anywhere (Category: Lifestyle) Implication: Opportunity for personal care companies to expand their product offerings with natural mouthwash alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)