# Tech-Enhanced Outerwear As consumers crave advanced features, outerwear receives a hi-tech update. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Nov 18, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/jacket-tech ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Tech-Enhanced Outerwear trend? **Tech-Enhanced Outerwear:** Consumers are constantly on the hunt for the next big innovation, which has pushed tech-focused outerwear to the forefront of the industry. The incorporation of futuristic elements appeals to consumer curiosity and a desire for innovation while continuing to deliver functionality. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 29 to Nov 19, 2014 - Published: Nov 18, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Tech-Enhanced Outerwear trend ### Incorporation of Futuristic Elements in Outerwear Consumers' desire for innovation has driven the incorporation of futuristic elements in outerwear that appeals to their curiosity and provides functionality. ### Technology-Enhanced Performance Apparel Performance apparel is now enhanced with technology to deliver three crucial benefits: lightweight, breathability, and durability in a sleek minimalist package. ### Technologically-Advanced Winter Parkas and Jackets Winter parkas and jackets leverage high-tech features such as thermal-reflective technology and waterproof seals for added convenience, warmth and durability. ## What the Tech-Enhanced Outerwear trend means for industry ### For Fashion Industry The fashion industry can incorporate technology into their designs to improve the functionality and appeal of clothing garments. ### For Sportswear Industry The sportswear industry can introduce cutting-edge technology into their apparel designs to improve the performance of their products and provide greater value to consumers. ### For Outdoor and Winter Gear Industry The outdoor and winter gear industry can leverage high-tech features to produce parkas and jackets that provide enhanced convenience, warmth and durability to consumers who demand quality and comfort in harsh weather environments. ## Trend signals for Tech-Enhanced Outerwear Trend score 3.7 out of 10, from popularity 47%, activity 56%, freshness 8%. - Popularity: 47% - Activity: 56% - Freshness: 8% ## Examples of the Tech-Enhanced Outerwear trend 4 featured examples from Apr 29 to Nov 19, 2014. - [High-Tech Sports Apparel](https://www.trendhunter.com/trends/nike-tech-pack): The Nike Tech Pack Collection is Engineered for Maximum Performance (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate Hyperfuse technology into the production process to create high-performance sports apparel with lightweight, breathable, and durable… - [Tech-Laden Fitness Gear](https://www.trendhunter.com/trends/isaora): The ISAORA #TRAINBETTER Collection Boasts Stylish Designs (Category: Lifestyle) Implication: The tech-laden fitness gear trend presents an opportunity for disruptive innovation in the smart textiles industry, where fabrics are infused with computational and sensory capabi… - [High-Tech Winter Parkas](https://www.trendhunter.com/trends/city-parka): The Spectra City Parka is Designed For Women (Category: Fashion) Implication: Disruptive innovation opportunities in the outdoor apparel industry to create technologically advanced winter parkas with superior performance and style. - [Technologically Advanced Jackets](https://www.trendhunter.com/trends/interchange-jacket): The Girls' Bugaboo Interchange Jacket is Three Jackets In One (Category: Fashion) Implication: The outdoor apparel industry can benefit from incorporating body heat reflective technology and zip-in interchange systems in their product offerings. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)