# Isolated Dating COVID-19 is rapidly changing how people date in the modern day. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 2, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/isolated-dating ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Isolated Dating trend? **Isolated Dating:** While much of today's dating habits are facilitated through apps, the physical distancing that's currently required of people around the world has accelerated how people date through tech. Many are now keeping their romantic or intimate relationships online rather making plans to meet, and brands in this space are focusing on keeping people connected when they can't be together physically. ## The consumer insight behind the Isolated Dating trend Under the current physical distancing measures, many people are no longer permitted to do anything other than essential errands outside of the home. This has put an inevitable strain on their ability to socialize in the way they once did--whether with friends, family or romantic interests. For now, consumers are having to curb their feelings of isolation and loneliness by establishing and enhancing their presence on virtual social platforms. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 1, 2020 - Published: Apr 2, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Isolated Dating trend ### Virtual Dating As physical distancing measures are forcing people to curtail their socializing habits, consumers are increasingly turning to online platforms to establish and enrich their romantic relationships. ### Quarantine-Friendly Dating Apps The COVID-19 outbreak has given rise to new dating apps that specifically cater to the needs and constraints of people living in isolation. ### In-App Video Dates The popularity of voice and video calling features within dating apps is on the rise, as people in quarantine seek authentic ways to connect with others. ## What the Isolated Dating trend means for industry ### For Online Social Platforms Developing innovative ways to help users establish and maintain relationships from afar, amid the constraints of physical distancing. ### For Dating Apps Adapting their features and services to cater to the needs and constraints of people living in isolation due to COVID-19. ### For Sex Education and Wellness Services Providing online workshops and resources to help individuals focus on self-improvement, personal wellbeing, and communication skills in preparation for post-isolation dating. ## Workshop question How is your brand empowering its consumer in uncertain times? ## Trend signals for Isolated Dating Trend score 4.2 out of 10, from popularity 66%, activity 50%, freshness 9%. - Popularity: 66% - Activity: 50% - Freshness: 9% ## Examples of the Isolated Dating trend 5 featured examples from Apr 1, 2020. - [Safe Distance Dating Apps](https://www.trendhunter.com/trends/tinder-passport): The Tinder Passport Feature is Now Available for All in Isolation (Category: Lifestyle) Implication: Online dating apps can incorporate new features that enable virtual dating experiences that simulate real-life interactions to increase user engagement and satisfaction. - [Self-Isolation Dating Apps](https://www.trendhunter.com/trends/quarantine-together): Quarantine Together Helps People Safely Connect from Afar (Category: Lifestyle) Implication: The online dating industry can seize the opportunity to innovate with virtual dating features and safety-focused initiatives, attracting new users seeking connections during times… - [Quarantine-Friendly Dating Apps](https://www.trendhunter.com/trends/feeld): Feeld's Quarantine Core Helps App Users Connect Remotely (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating virtual location features and other innovative tools to enhance safety and connection in the online dating industry. - [In-App Video Dates](https://www.trendhunter.com/trends/voice-and-video-calling): Bumble's Voice and Video Calling Helps People in Quarantine Chat (Category: Lifestyle) Implication: Dating apps like Bumble have seen increased usage in their in-app voice and video call features, signaling potential growth and investment in this specific industry. - [Dating App Wellness Workshops](https://www.trendhunter.com/trends/isodating-101): The #Open Dating App is Hosting 'Iso-dating 101' (Category: Lifestyle) Implication: Online Dating companies can take advantage of the shift to virtual events and workshops that cater to their user's current needs and provide a competitive advantage. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)