# Isolated Activity Brands offer secluded playful experiences in areas with plenty of foot traffic. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 23, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/isolated-activity ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Isolated Activity trend? **Isolated Activity:** Brands are offering escapist experiences in urban environments in the form of architectural pods with varying purposes. These structures serve to offer distractions from daily lives in a way that is simultaneously private and interactive. This comes with the continued population increase in urban centers, where consumers are increasingly seeking easy-to-access forms of escapism to take them out of their daily lives and the overwhelming nature of high population densities. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 24 to Aug 15, 2017 - Published: Aug 23, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Isolated Activity trend ### Escapist Architecture Provide private, interactive spaces within high traffic urban environments. ### Pop-up Structures Produce escapism structures that are portable and can be set up everywhere from schools to office spaces. ### Private Public Spaces Develop semi-public accommodations that offer individualized experiences. ## What the Isolated Activity trend means for industry ### For Architecture and Design Design innovative and portable structures that offer private escapes in public spaces. ### For Retail and Shopping Provide rest spaces for husbands, while their wives shop, by incorporating gaming booths in shopping malls. ### For Office Furniture and Design Develop private privacy pods that can be used in open offices to increase privacy and prevent distractions. ## Workshop question How can your brand accommodate consumers seeking forms of consumption that mirror their escapist proclivities? ## Trend signals for Isolated Activity Trend score 5.5 out of 10, from popularity 84%, activity 74%, freshness 8%. - Popularity: 84% - Activity: 74% - Freshness: 8% ## Examples of the Isolated Activity trend 4 featured examples from Jun 24 to Aug 15, 2017. - [Office Space Seclusion Pods](https://www.trendhunter.com/trends/privacy-pod): The 'Loop' Privacy Pod Offers a Quiet Space to Take Calls or Zone Out (Category: Art & Design) Implication: Chance for companies to develop and market privacy pods and other ergonomic furniture solutions for open concept office spaces. - [Public Workout Stations](https://www.trendhunter.com/trends/public-workout-stations): 'Gyms in a Box' Encourage Beijing to Exercise (Category: Lifestyle) Implication: Gym chains can expand their business models and partnerships by introducing 'gyms in a box' at new locations or creating partnerships with outdoor equipment companies. - [Private Meditation Pods](https://www.trendhunter.com/trends/space-for-meditation): A BuddhaBooth Station Creates a Tranquil Space for Meditation (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the demand for private meditation pods by offering innovative designs and incorporating meditation spaces into their establishme… - [Shopping Mall Gaming Booths](https://www.trendhunter.com/trends/shopping-mall-gaming-booth): This Gaming Booth is for Husbands to Use While Their Wives Shop (Category: Business) Implication: Retailers can incorporate gaming booths in their stores to attract customers and increase sales. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)