# Irritant Identification Consumers adopt allergen-detecting devices to ensure healthy air. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 18, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/irritant-identification ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Irritant Identification trend? **Irritant Identification:** As consumer expectations ramp up in the face of fast-accelerating technology, many are embracing handheld devices that test the atmosphere and food for health-compromising allergens and enable the collection of related data. This progression highlights the active role taken by the modern consumer in managing their own health risks and the role of technology in enabling the consumers to take such control. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 25, 2014 to Apr 15, 2016 - Published: Apr 18, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Irritant Identification trend ### Consumer Health Management As consumers take an ever more active role in managing their health risks, they adopt new technologies like allergen-detecting devices to ensure healthy air and food. ### Data-Driven Wearable Devices Wearable anti-allergy devices, such as medical information bands or allergic reaction trackers, use data to offer personalized, targeted treatment for allergies and health conditions. ### IoT-Enabled Monitoring The internet of things (IoT) and big data combine to create smart allergen sensors, such as AlerSense, which provides asthma and allergy alerts for early prevention and treatment. ## What the Irritant Identification trend means for industry ### For Healthcare The healthcare industry can leverage new allergen detection and wearable devices, as well as IoT and data analytics, for better prevention and treatment of allergies and related diseases. ### For Consumer Electronics Consumer electronics manufacturers can take advantage of the growing demand for portable allergen-detecting devices, such as the Nima Sensor or the Allergy Reliever, that integrate with personal gadgets and IoT platforms. ### For Food and Hospitality Restaurants, hotels, and other food service providers can use allergen-detecting devices and IoT sensors, such as the Nima Sensor and AlerSense, to improve food safety, customer satisfaction, and brand reputation. ## Workshop question What is your consumer most paranoid about and how does your brand alleviate that anxiety? ## Trend signals for Irritant Identification Trend score 3.2 out of 10, from popularity 53%, activity 35%, freshness 8%. - Popularity: 53% - Activity: 35% - Freshness: 8% ## Examples of the Irritant Identification trend 5 featured examples from Sep 25, 2014 to Apr 15, 2016. - [Allergic Reaction Trackers](https://www.trendhunter.com/trends/aibi): 'Aibi' is a Wearable Device That Helps Children Monitor Their Allergies (Category: Tech) Implication: The development of allergy tracking wearables like Aibi presents opportunities for innovation in the wearable technology industry. - [Smart Allergen Sensors](https://www.trendhunter.com/trends/allergy-alert): AlerSense's Device Provides Asthma and Allergy Alerts (Category: Tech) Implication: Incorporating smart allergen sensors in healthcare can lead to more proactive treatment plans. - [Allegen-Testing Food Devices](https://www.trendhunter.com/trends/food-device): The Nima Sensor Can Sense if Meal Includes Foods You Can't Eat (Category: Lifestyle) Implication: The food and beverage industry can benefit from investing in the development of food-testing gadgets like the Nima Sensor to meet the growing demand for allergen detection and cat… - [Therapeutic Anti-Allergy Devices](https://www.trendhunter.com/trends/allergy-reliever): This 'Allergy Reliever' Uses Light Therapy to Reduce Symptoms (Category: Lifestyle) Implication: The healthcare industry can explore the potential of integrating light therapy into allergy treatment options, providing more options for patients. - [Medical Information Bands](https://www.trendhunter.com/trends/safety-wristband): This Safety Wristband Stores Medical Records In Case of Emergencies (Category: Lifestyle) Implication: Wearable technology companies should prioritize innovation in integrating smart record-keeping functionality into wristband devices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)