# IRL-stagram Events and experiences in the real world mimic the tropes of social media. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 16, 2017 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/irlstagram ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the IRL-stagram trend? **IRL-stagram:** For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital persona, but also increase the brands' own social presences. ## At a Glance - Evidence: 6 featured examples - Articles from: May 5 to Dec 4, 2017 - Published: Nov 16, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the IRL-stagram trend ### Experiential Marketing Entrepreneurs are creating experiences that are explicitly tailored to become Instagram-friendly in order to increase their social presence. ### Online-to-Offline (O2O) Initiatives Brands are experimenting with online-to-offline initiatives as a means of engaging users with dynamic, real-world experiences that they can't help but share with others. ### Interactive Installations Interactive installations are an effective way of introducing and promoting products, as the neuroscience-inspired lightshow in Shiseido Ginza aimed to do. ## What the IRL-stagram trend means for industry ### For Hospitality Creating hotels with immersive brand activations and interactive lightshows can help target millennial travellers. ### For Retail Using cartoon-inspired designs, immersive branded storefronts, and large-scale pop-ups can help increase foot traffic and engage consumers in physical locations. ### For Beauty and Cosmetics Promoting new cosmetic products through interactive installations like the neuroscience-inspired lightshow at Shiseido Ginza can help introduce them to potential buyers in memorable and engaging ways. ## Workshop question How could your brand create an experience that is targeted towards Instagram posts? ## Trend signals for IRL-stagram Trend score 5.1 out of 10, from popularity 71%, activity 75%, freshness 8%. - Popularity: 71% - Activity: 75% - Freshness: 8% ## Examples of the IRL-stagram trend 6 featured examples from May 5 to Dec 4, 2017. - [Cartoon-Inspired Urban Pop-Ups](https://www.trendhunter.com/trends/ripndips-new-york-popup): RIPNDIP's New York Pop-Up Will Be Open for Two Months (Category: Business) Implication: Opportunity for retailers to transform traditional stores into immersive spaces that offer unique experiences to attract and engage customers. - [Immersive Ice Cream Museums](https://www.trendhunter.com/trends/ice-cream-museums): L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users (Category: Marketing) Implication: Museums and galleries can attract new audiences by creating immersive and interactive experiences. - [Color Museum Experiences](https://www.trendhunter.com/trends/the-color-factory): The Color Factory is a Museum for the Instagram Generation (Category: Social Media) Implication: The trend of Instagrammable museum experiences presents an opportunity for museums and galleries to engage younger audiences and create unique interactive experiences that encoura… - [Immersive Hotel Activations](https://www.trendhunter.com/trends/w-shanghai): This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai (Category: Business) Implication: Hotels can create unique and memorable experiences for their guests through immersive brand activations. - [Interactive In-Store Lightshows](https://www.trendhunter.com/trends/shiseido-ginza): This Interactive Lightshow Introduces Products at Shiseido Ginza (Category: Marketing) Implication: Retailers can adopt interactive lightshows and immersive experiences to create a unique shopping environment. - [Social Media Video Festivals](https://www.trendhunter.com/trends/stories-on-instagram): The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram (Category: Social Media) Implication: Opportunity for agencies to develop experiential marketing campaigns that blur the lines between online and offline worlds. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)