# Iridescent Activewear Consumers opt for performance-enhancing, lightweight workout attire. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 19, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/iridescent-activewear ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Iridescent Activewear trend? **Iridescent Activewear:** Consumers are embracing fitness apparel made of lightweight, iridescent fabrics that are ideal for unpredictable weather and evening training. Beyond nighttime visibility and lightweight warmth, these hybrid textiles and blends also add an element of shine and luster to activewear. Functionality no longer negates style when it comes to performance wear, suggesting that health and fitness have evolved to become part of a consumer's personal branding. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 18, 2015 to Mar 4, 2016 - Published: Jan 19, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Iridescent Activewear trend ### Iridescent Textiles The use of iridescent textiles and materials in athletic wear adds an element of shine and luster to performance wear, making it more than just functional, but also stylish. ### Reflective Running Gear With the innovation of reflective running gear, fitness apparel has evolved to be more than just a functional garment. It is now designed to improve visibility and safety during nighttime workouts, while remaining fashion-forward. ### Customizable Functionality The creation of customizable, personalized athletic gear responds to the demand for tailored products that cater to each individual's needs and preferences. ## What the Iridescent Activewear trend means for industry ### For Athletic Wear Athletic wear companies can incorporate iridescent textiles and reflective running gear to add style and safety to performance apparel. ### For Footwear Footwear brands can create shoes that incorporate customizable features that cater to the needs of individual runners, such as personalized soles and insoles. ### For Sporting Goods Sporting goods businesses can develop equipment based on trends, such as reflective gear or stylish and functional winter running apparel. ## Workshop question What's the most purely functional aspect of your brand? How could you turn this into something that fits with your consumers' personal brand? ## Trend signals for Iridescent Activewear Trend score 5.2 out of 10, from popularity 73%, activity 75%, freshness 8%. - Popularity: 73% - Activity: 75% - Freshness: 8% ## Examples of the Iridescent Activewear trend 6 featured examples from Feb 18, 2015 to Mar 4, 2016. - [Stylishly Lightweight Sneakers](https://www.trendhunter.com/trends/roshe-flyknit): Nike Puts an Iridescent Spin on the Simple Roshe Flyknit Shoe (Category: Fashion) Implication: Sportswear companies can leverage the iridescent footwear trend to create performance sneakers with a fashionable twist. - [Ultra-Reflective Activewear](https://www.trendhunter.com/trends/reflective-garments): These Reflective Garments are Designed for Running and Biking at Night (Category: Lifestyle) Implication: Disruptive innovation opportunity: Creating innovative fitness apparel that enhances visibility in low-light conditions. - [Revolutionary Running Shoes](https://www.trendhunter.com/trends/nike-lunarepic-flyknit): The Nike LunarEpic Flyknit Drastically Rethinks the Collar and Sole (Category: Fashion) Implication: Companies should explore innovative materials and designs to stay ahead of the competition in the growing athletic shoe market. - [Iridescent High Top Sneakers](https://www.trendhunter.com/trends/adidas-xeno): These adidas XENO Pro Models Feature a Light-Sensitive Colorway (Category: Fashion) Implication: Iridescent materials and light-sensitive technology provide opportunities for innovation and differentiation in the fashion industry. - [Winter Running Apparel](https://www.trendhunter.com/trends/winter-running): The Nike Flash Pack Has Warm & Visible Jackets, Vests and Shoes (Category: Art & Design) Implication: Opportunity for disruptive innovation in the athletic apparel industry by offering winter running gear that combines style, visibility, and functionality. - [Reflective Running Gloves](https://www.trendhunter.com/trends/running-gloves): Lululemon's Frosty Run Gloves Boost Visibility at Night (Category: Fashion) Implication: Disruptive innovation potential lies in developing advanced materials and functional features for athletic gloves and accessories. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)