# iPhone Killers Cell phones immitating the popularity of Apple's touch-screen technology. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 13, 2008 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/iphone-killers-cell-phones-integrating-the-popularity-of-apples-touch-scree ## Key Figures - Trend score: 5.4/10 - Evidence articles: 3 ## What is the iPhone Killers trend? **iPhone Killers:** When the Apple iPhone proved its place as an unrivaled winner in the mobile phone market, other cell phone manufacturers sought to replicate it. These ‘knock-off’ innovations target consumers not able to buy an iPhone, or not wanting to be one of millions with the same product. ## At a Glance - Evidence: 3 featured examples - Articles from: Jul 8 to Oct 4, 2008 - Published: Sep 18, 2008 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the iPhone Killers trend ### Copycat Innovation As Apple's products gain more popularity, smaller and cheaper copycats emerge in the market targeting consumers who can't afford the originals or want a different design. ### Product Placement Product placement is introduced to the home by companies, such as Sprint, offering incentives to insert their products into people's videos, disrupting traditional advertising methods. ### Music Services Bundled with Smartphones Smartphone manufacturers offer music services bundled with their products, similar to iTunes, to compete with Apple's iPhone and provide users with greater value and convenience. ## What the iPhone Killers trend means for industry ### For Smartphone Manufacturing Manufacturers can innovate on both hardware design and software to differentiate themselves and possibly compete with larger competitors, such as Apple. ### For Advertising Companies can consider new and unconventional methods, such as product placement in personal videos, to reach their target audience and disrupt traditional advertising strategies. ### For Music Streaming Services Music streaming services could bundle their services with smartphones to provide users with greater value and convenience, as well as compete with larger companies, such as Apple, who offer similar services. ## Trend signals for iPhone Killers Trend score 5.4 out of 10, from popularity 72%, activity 83%, freshness 8%. - Popularity: 72% - Activity: 83% - Freshness: 8% ## Examples of the iPhone Killers trend 3 featured examples from Jul 8 to Oct 4, 2008. - [Blackberry iPhone Killers](https://www.trendhunter.com/trends/blackberry-thunder-leak): BlackBerry Thunder (9500) (Category: Tech) Implication: Smartphone manufacturers can capitalize on the trend of high-resolution touch displays and portrait media players to differentiate their products and attract consumers seeking adv… - [True iPhone & iTunes Killers](https://www.trendhunter.com/trends/nokia-5800-xpressmusic-iphone-killer): Nokia 5800 XpressMusic at Half The Price (Category: Tech) Implication: The telecommunications industry can capitalize on the trend of affordable touchscreen phones by offering similar devices at lower price points. - [Sleek iPhone Killers](https://www.trendhunter.com/trends/black-tab-phone): Ultra Fashionable 'Black Tab' (Category: Fashion) Implication: Manufacturers can focus on designing visually attractive phones that add value beyond just advanced features. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)