# Ionic Relief Ion-releasing products are offered in new and alternative items platforms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ionic-relief ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Ionic Relief trend? **Ionic Relief:** Brands are taking note of the popularity of Himalayan salt lamps by offering these items' ion-releasing qualities in alternative formats–whether that's in architecture or clothing. As consumers increasingly prioritize historically used means of achieving wellness, brands are offering them contemporary versions of traditional practices. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 24, 2016 to Sep 25, 2019 - Published: May 28, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ionic Relief trend ### Alternative wellness practices Brands are offering contemporary versions of traditional practices that prioritize historically used means of achieving wellness. ### Ion-releasing products Brands are developing products that release negative ions, including through Himalayan salt lamps, clothing, air purifiers, and homewares. ### Customizable aromatherapy Products like the BONECO P50 offer a focus on customization for those looking for a specific kind of aromatherapy in air purifiers. ## What the Ionic Relief trend means for industry ### For Wellness and fitness Companies can introduce products and services that cater to the growing trend of alternative wellness practices like halotherapy and salt therapy yoga classes. ### For Home appliances Companies can develop and market ion-releasing products like salt lamps as an effective way to purify air and promote well-being at home. ### For Fashion and home decor Companies can release products like Oysho's Ion line and the Urban Outfitters Cat Himalayan Salt Lamp that combine functionality and aesthetics to trend toward the idea of wellness lifestyle. ## Workshop question How could your brand combine the contemporary and the traditional? ## Trend signals for Ionic Relief Trend score 2.9 out of 10, from popularity 41%, activity 38%, freshness 9%. - Popularity: 41% - Activity: 38% - Freshness: 9% ## Examples of the Ionic Relief trend 5 featured examples from Dec 24, 2016 to Sep 25, 2019. - [Halotherapy Air Purifiers](https://www.trendhunter.com/trends/salt-therapy): The Salin Plus Salt Therapy Air Purifier Emits Negative Ions and More (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create advanced air purifiers that combine filtration technology with therapeutic benefits. - [Cat-Shaped Salt Lamps](https://www.trendhunter.com/trends/cat-himalayan-salt-lamp): Urban Outfitters Unveils New Cat Himalayan Salt Lamp (Category: Art & Design) Implication: The home decor industry can continue to innovate and offer unique products like this cat-shaped salt lamp to appeal to consumers. - [Negative Ion Air Purifiers](https://www.trendhunter.com/trends/boneco-p50): The BONECO P50 Diffuses Scents and Optimizes Air Quality (Category: Lifestyle) Implication: Companies in the home appliance industry can integrate air purifiers into their products and tap into the growing demand for cleaner and healthier living environments. - [Respiratory Yoga Classes](https://www.trendhunter.com/trends/breathe-easy): Yoga at Breathe Easy is Practiced in Rooms Full of Pink Himalayan Salt (Category: Lifestyle) Implication: Integrating salt therapy into traditional healthcare settings provides a disruptive innovation opportunity for respiratory treatments and therapy. - [Ion-Releasing Sleepwear](https://www.trendhunter.com/trends/oysho-ions): Oysho Ions is a Line of Homewear Products That Emits Negative Ions (Category: Lifestyle) Implication: Fashion brands can explore the incorporation of negative ion release technology into sleepwear and other clothing items. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)