# Invigorating Confection Bitter and sweet flavors are combined for lighter consumption. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jun 2, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/invigorating-confection ## Key Figures - Trend score: 3.1/10 - Evidence articles: 7 ## What is the Invigorating Confection trend? **Invigorating Confection:** Moving away from conventional seasonal flavors such as citrus, brands are choosing to infuse baked goods with tea flavors, such as earl gray and matcha, to achieve a similarly invigorating taste. Ultimately, tea infusion not only offers a remixed take on seasonal refreshment; it also plays to consumers' desire for constant reinvention. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 24, 2015 to Mar 2, 2017 - Published: Jun 2, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Invigorating Confection trend ### Tea infusion Baked goods and chocolate truffles are infused with tea for a remixed seasonal refreshment. ### Flavored toppings Conventional toppings receive a twist with tea and spice infusion for fruit roast. ### Matcha Dessert Menus Global chains tailor their menu to regional markets using local ingredients. ## What the Invigorating Confection trend means for industry ### For Food and Beverage Companies should explore new flavor combinations and infusions to attract customers who crave novelty and experimentation. ### For Hospitality Hotels and restaurants can incorporate unique tea-infused dishes to their dessert menus to provide customers with a distinctive dining experience. ### For Retail and Packaging Companies should explore opportunities to offer healthier versions of conventional snacks and desserts through new packaging and branding strategies. ## Workshop question What adjacent trends can you tap into to continuously reinvent your current offering? ## Trend signals for Invigorating Confection Trend score 3.1 out of 10, from popularity 41%, activity 45%, freshness 8%. - Popularity: 41% - Activity: 45% - Freshness: 8% ## Examples of the Invigorating Confection trend 7 featured examples from Mar 24, 2015 to Mar 2, 2017. - [Matcha Tiramisu Recipes](https://www.trendhunter.com/trends/matcha-tiramisu): This Green Tea-Infused Dessert is a Matcha Take on a Coffee Classic (Category: Lifestyle) Implication: Restaurants, cafes, and food brands can incorporate matcha-infused desserts into their menu to attract customers seeking new flavors. - [Matcha Chocolate Strawberries](https://www.trendhunter.com/trends/matcha-chocolate-strawberry): These Packaged Snacks by Muji Reinvent a Classic Romantic Treat (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating superfoods into their snack products to cater to health-conscious consumers. - [Matcha Dessert Menus](https://www.trendhunter.com/trends/dennys-japan): Denny's Japan is Serving Dishes Made from Kyoto's Uji Matcha Green Tea (Category: World) Implication: Restaurants can capitalize on the trend by creating innovative menus that incorporate regional ingredients. - [Chai Latte Tiramisus](https://www.trendhunter.com/trends/tiramisu-recipe): This Tea-Flavored Tiramisu Recipe is a Delicious Holiday-Appropriate Dessert (Category: Lifestyle) Implication: Opportunity for companies to innovate and offer new dessert options that incorporate chai tea, expand their product lines, and attract customers with unique flavors. - [Tea Sweet Buns](https://www.trendhunter.com/trends/melon-bread): This Recipe for Matcha Melon Bread is a Yummy Green Tea-Integrating Dessert (Category: Lifestyle) Implication: Opportunity for bakeries to introduce unique green tea desserts to cater to health-conscious customers seeking innovative and flavorful treats. - [Tea-Infused Toppings](https://www.trendhunter.com/trends/coconut-whipped-cream): Masala Chai Tea Mixed In With Coconut Whipped Cream Goes Great On Fruit (Category: Lifestyle) Implication: Opportunities for businesses to create and market coconut whipped cream and masala chai-infused products. - [Matcha Chocolate Truffles](https://www.trendhunter.com/trends/matcha-chocolate): Chef Jen Yee Rolls Chocolate Truffles in Green Tea Powder (Category: Lifestyle) Implication: Pastry chefs can explore new flavour combinations by infusing matcha in traditional desserts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)