# Inverted Breakfast Food forms used traditionally for lunch and dinner are permeating mornings. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 21, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inverted-breakfast ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Inverted Breakfast trend? **Inverted Breakfast:** The foodie movement has ushered in a myriad of experimental dishes, however the most recent examples are less about flavor, and more about form. Consumers are experimenting food with forms typically used in lunch or dinner, packed with elements of traditional breakfast. This is not only the natural next step in the evolution of the foodie movement, but a result of embraced exoticism in North American cuisine. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 19, 2014 to May 19, 2016 - Published: Apr 21, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Inverted Breakfast trend ### Savory Breakfast Choices Consumers are embracing the option of having a savory breakfast, which is leading to the creation of dishes like breakfast noodle dishes, savory breakfast bowls and morning rice salads. ### Food Forms for Unusual Times The use of nontraditional food forms for breakfast is increasing, with morning lasagnas and savory Mexican oatmeals emerging as popular new options. ### Exotic Breakfast Options Restaurants are creating global-inspired breakfast dishes, providing consumers with interesting options like Sorrel Pesto Rice, Seared Polenta and Green Eggs & Jam Tartine. ## What the Inverted Breakfast trend means for industry ### For Food and Beverage The food and beverage industry can continue to innovate and experiment with unusual food combinations to cater to consumers interested in unique breakfast choices. ### For Hospitality The hospitality industry can incorporate these innovative breakfast options into their hotel menus and broaden their appeal to consumers looking for unique dining experiences. ### For Cooking Appliances Cooking appliance manufacturers can create new appliances specifically designed to cook non-traditional breakfast dishes, such as specialized noodle cookers or breakfast lasagna pans, to cater to the growing trend of unconventional breakfast options. ## Workshop question How could you take inspiration from an unexpected source to surprise and delight consumers? ## Trend signals for Inverted Breakfast Trend score 3.0 out of 10, from popularity 44%, activity 38%, freshness 8%. - Popularity: 44% - Activity: 38% - Freshness: 8% ## Examples of the Inverted Breakfast trend 5 featured examples from Aug 19, 2014 to May 19, 2016. - [Hybrid Breakfast Lasagnas](https://www.trendhunter.com/trends/breakfast-lasagna): This Layered Breakfast Dish Replaces Hearty Fillings With Egg and Bacon (Category: Lifestyle) Implication: Opportunity for food manufacturers and restaurants to develop and market innovative breakfast products and dishes. - [Savory Breakfast Bowls](https://www.trendhunter.com/trends/hearty-breakfasts): These Hearty Breakfasts are Prepared with Turkey, Bacon and Sausage (Category: Lifestyle) Implication: Innovating the frozen food industry by offering convenient and healthy savory breakfast bowl options. - [Savory Mexican Oatmeals](https://www.trendhunter.com/trends/porridge-recipe): This Unconventional Porridge Recipe is Prepared with Beans and Avocado (Category: Lifestyle) Implication: Opportunity for food and beverage companies to expand their savory breakfast offerings - [Morning Rice Salads](https://www.trendhunter.com/trends/exotic-meals): Sqirl Serves Globally Inspired Exotic Meals for Breakfast (Category: Lifestyle) Implication: Restaurants can use globally-inspired and unique breakfast dishes to differentiate themselves and attract customers in a crowded market. - [Breakfast Noodle Dishes](https://www.trendhunter.com/trends/ramen-noodle-dish): This Egg and Bacon Ramen Noodle Dish is Perfect for the Morning (Category: Lifestyle) Implication: Opportunity for food manufacturers to develop and market convenient and nutritious breakfast noodle options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)