# Intuitive Odometer Consumers opt for bicycles with bike computers built in. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 4, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/intuitive-odometer ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Intuitive Odometer trend? **Intuitive Odometer:** As consumers become familiar with collecting data on themselves through wearable technology, many are opting to invest in ultra-modern smart bicycles with bike computers built in. Moving past the model of a simple GPS-enabled odometer attached to the handlebars, modern bike computers are often built directly into the frame of the bike itself. In addition to highlighting the evolution toward a totally naturalistic relationship between consumers and their digital devices, this shift speaks to the expectation that such technologies be built in wherever possible in order to streamline the tracking of such data. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 28, 2015 to Mar 24, 2016 - Published: Apr 4, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Intuitive Odometer trend ### Built-in Bike Computers Consumers are opting for bikes with technology built-in to streamline the tracking of data. ### Crowdsourced Road Maps Bicycles with GPS are being designed to collect road data from other cyclists to provide more accurate maps of street conditions. ### Customized Commuting Experience Bike wheels that interact with a rider's natural movements are creating a more customized commuting experience. ## What the Intuitive Odometer trend means for industry ### For Fitness and Sports These trends are highly relevant in the fitness and sports industries as they aim to improve the cycling experience. ### For Technology These trends require technological advancements, making the technology industry important for their development. ### For Transportation These trends are shaping the transportation industry as they aim to make cycling a safer and more enjoyable mode of transportation. ## Workshop question How could you appeal to a generation with an obsession with real-time data tracking and connectivity? ## Trend signals for Intuitive Odometer Trend score 4.4 out of 10, from popularity 66%, activity 59%, freshness 8%. - Popularity: 66% - Activity: 59% - Freshness: 8% ## Examples of the Intuitive Odometer trend 4 featured examples from Jul 28, 2015 to Mar 24, 2016. - [Commute-Mapping Bicycles](https://www.trendhunter.com/trends/smart-electric-bike): This Smart Electric Bike Helps You Plan the Fastest and Safest Commute (Category: Eco) Implication: Producing innovative electric bikes with smart features to cater to commuter needs. - [Computer-Packing Bicycles](https://www.trendhunter.com/trends/road-bicycle): The SpeedX Leopard Road Bicycle Features Smart Control Technology (Category: Autos) Implication: The development of smart control technology opens up new opportunities for manufacturers of cycling equipment to integrate advanced features into their products. - [All-Inclusive Cycling Computers](https://www.trendhunter.com/trends/speedforce): The SpeedForce Includes a Computer, Headlight and Handlebar Stem (Category: Lifestyle) Implication: Cycling companies can innovate by producing all-in-one cycling computers featuring GPS and wireless connectivity. - [Rider-Responsive Bicycle Wheels](https://www.trendhunter.com/trends/smart-wheel): The FlyKly Smart Wheel Reacts to the Commuter's Movements (Category: Special) Implication: The cycling industry can explore opportunities in developing innovative bike wheels that enhance the rider's experience through rider-responsive technology. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)