# Intrepid Dining Travelers turn to thrill-seeking dining destinations for adventurous stimulation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 26, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/intrepid-dining ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Intrepid Dining trend? **Intrepid Dining:** As consumers continue to battle day-to-day complacency, a desire for excitement prompts travelers to turn to travel ventures that go beyond mere relaxation. Providing immersive dinning experiences that seek to emphasize the singularity of that destination, hotels, cafes and restaurants are turning to structurally abstract dining concepts to provoke travelers with an intimidating, yet visually enticing eating experience. Cavernous dining and sky-high eateries speak to a shift in tourism tactics toward experiences that challenge, rather than comfort consumer interaction. ## At a Glance - Evidence: 7 featured examples - Articles from: May 27, 2013 to Dec 9, 2015 - Published: May 26, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Intrepid Dining trend ### Immersive Dining Experiences Providing immersive dining experiences that seek to emphasize the singularity of that destination ### Luxury Dining An increase in luxury dining experiences that cater to a unique experience for a limited amount of guests ### Virtual Reality Creating immersive dining experiences through the use of virtual reality technology to enhance the overall restaurant visit ## What the Intrepid Dining trend means for industry ### For Hospitality Hotels, cafes, and restaurants can implement immersive dining experiences to increase their appeal and drive customers to their establishments ### For Food and Beverage Luxury dining and unique dining experiences can cater to a specific market and provide an innovative way to stand out in the highly competitive food and beverage industry ### For Technology Virtual reality technology can revolutionize traditional dining experiences and provide an opportunity for innovation in the tech industry ## Trend signals for Intrepid Dining Trend score 4.6 out of 10, from popularity 68%, activity 64%, freshness 8%. - Popularity: 68% - Activity: 64% - Freshness: 8% ## Examples of the Intrepid Dining trend 7 featured examples from May 27, 2013 to Dec 9, 2015. - [Airport Food Halls](https://www.trendhunter.com/trends/helsinki-airport): This Helsinki Airport Restaurant is Almost a Vacation in Itself (Category: World) Implication: Airport design firms could incorporate more innovative and immersive restaurant experiences into their blueprints. - [VR-Powered Hotel Dinners](https://www.trendhunter.com/trends/hotel-dinner): Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience (Category: Lifestyle) Implication: Hotels and resorts can utilize VR and technology to enhance their guests' experiences, providing a competitive edge against competitors. - [Rooftop Restaurant Pop-Ups](https://www.trendhunter.com/trends/rooftop-popup): The Forest on the Roof is a Dining Experience Atop of Selfridges (Category: Lifestyle) Implication: Rooftop pop-up restaurants and themed dining experiences offer opportunities for creativity and innovation in the hospitality industry. - [Ritzy Hotel Caviar Lounges](https://www.trendhunter.com/trends/caviar-bar): Hong Kong's Ritz-Carlton Added a Luxurious Seven-Person Caviar Bar (Category: Luxury) Implication: Luxury hotels and resorts can create exclusive caviar lounges to provide high-end dining experiences for their guests. - [Upscale Coffee Bars](https://www.trendhunter.com/trends/upscale-coffee): This Starbucks Location Acts as "Coffee Theater" for the Beloved Coffee Brand (Category: Lifestyle) Implication: The Food and Beverage Industry can develop interactive and personalized coffee experiences and expand menus to attract customers. - [Beachside Cavernous Dining](https://www.trendhunter.com/trends/grotto-restaurant): The Grotto Restaurant at Krabi, Thailand's Rayavadee Resort is Stunning (Category: World) Implication: Opportunity for hotels and resorts to differentiate themselves by offering unique dining experiences in picturesque locations. - [Sky-High Dining Experiences](https://www.trendhunter.com/trends/hotel-cipriani): Hotel Cipriani's 'Dinner in the Sky' Lets Guests Dine Among the Stars (Category: Luxury) Implication: Hospitality businesses can adopt the 'Dinner in the Sky' concept to create memorable dining experiences for their guests. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)