# In-Transit Self-Care Going beyond mere relaxation, airport services invest in self-care. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 1, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/intransit-selfcare ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the In-Transit Self-Care trend? **In-Transit Self-Care:** In an effort to make the air travel experience less disruptive, airport terminals have begun integrating services that go beyond traveler relaxation into the realm of full-on self-care. Whether indulgent and upscale or budget-friendly in nature, such services allow consumers to access the treatments that would normally have to be missed due to being in-transit. This progression speaks to the normalization of air travel through increasing affordability, as well as the mainstream understanding of self-care practices as an investment in overall health. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 10, 2014 to Aug 13, 2015 - Published: Dec 1, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the In-Transit Self-Care trend ### Traveler Self-Care Airports are integrating services that go beyond traveler relaxation into the realm of full-on self-care. ### Airport Wellness Services Airports are providing diverse wellness services to enhance the travelers' experience such as yoga classes, sleeping pods and holistic saunas. ### Localized Airport Amenities Airports are offering hyper-localized amenities like a crash-course on Finnish coffee culture and a Truefitt & Hill grooming kiosk. ## What the In-Transit Self-Care trend means for industry ### For Travel and Tourism Travel and Tourism industry could leverage trend towards traveler self-care by offering more comprehensive wellness solutions. ### For Airport Industry Airport industry can expand their offerings and provide more localized amenities to improve traveler experience at the airport. ### For Wellness Industry Wellness Industry can explore partnerships with airlines for offering travelers exclusive product and service experiences. ## Workshop question How can your brand help consumers to feel better about themselves? ## Trend signals for In-Transit Self-Care Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%. - Popularity: 54% - Activity: 50% - Freshness: 8% ## Examples of the In-Transit Self-Care trend 4 featured examples from Jun 10, 2014 to Aug 13, 2015. - [Holistic Airport Saunas](https://www.trendhunter.com/trends/finnish-sauna): The Finnair Lounge at Helsinki Airport Boasts a Unisex Finnish Sauna (Category: World) Implication: The hospitality and travel industry can capitalize on the trend of wellness-focused airport lounges by creating more luxurious and holistic lounge experiences tailored to business… - [Airport Yoga Classes](https://www.trendhunter.com/trends/helsinki-airport-travellab-project): The Helsinki Airport TravelLab Project Helps People Relax Pre-Flight (Category: World) Implication: Opportunity to enhance the travel experience by incorporating wellness activities, cultural elements, and unique dining options. - [Airport Sleeping Pods](https://www.trendhunter.com/trends/gosleep): Helsinki's GoSleep Pods Offer Travelers a Place to Securely Rest (Category: World) Implication: The airport industry can adopt the trend of airport sleeping pods to attract more travelers and increase revenue by offering sleep-friendly services that cater to customers' needs… - [Airport Barber Booths](https://www.trendhunter.com/trends/truefitt-hill): The Truefitt & Hill Chatrapati Shivaji Airport Kiosk Grooms Visitors (Category: Business) Implication: The beauty and personal care industry can take advantage of the growing demand for travel-friendly products through the development of unique and convenient offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)