# Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/intimate-partying ## Key Figures - Trend score: 5.5/10 - Evidence articles: 7 ## What is the Intimate Partying trend? **Intimate Partying:** Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs. ## At a Glance - Evidence: 7 featured examples - Articles from: May 12, 2015 to May 9, 2017 - Published: May 12, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Intimate Partying trend ### Smaller, Cozier Clubs Nightlife venues are downsizing to enable more personal interactions between guests and performers. ### Compact Bar Spaces Designers are packing full bar experiences into tiny locations. ### Retrospective Experiences Creating bars that harken back to times of secrecy or decadence to offer intriguing experiences for consumers. ## What the Intimate Partying trend means for industry ### For Nightlife Nightclub owners and event coordinators can take inspiration from smaller, more intimate environments to offer an alternative clubbing experience. ### For Hospitality Small food and drink locations like pop-up stands or carts that focus on unique, creative drinks can differentiate themselves to consumers. ### For Design/Architecture Designers have an opportunity to highlight creative solutions for maximizing space while still offering full service bar experiences. ### For Retail A pop-up cart or kiosk selling alcoholic beverages could be a retail alternative for venues with limited space or high foot traffic. ### For Marketing/Advertising Marketers can capitalize on discreet or exclusive experiences that leverage enticing themes and intriguing stories. ## Workshop question Is there a way your brand can create a personalized or intimate experience that focuses on the individual consumer? ## Trend signals for Intimate Partying Trend score 5.5 out of 10, from popularity 71%, activity 86%, freshness 8%. - Popularity: 71% - Activity: 86% - Freshness: 8% ## Examples of the Intimate Partying trend 7 featured examples from May 12, 2015 to May 9, 2017. - [Compact Shipping Container Bars](https://www.trendhunter.com/trends/bin-702): Las Vegas' 'Bin 702' is a Bar Made from Two Shipping Containers (Category: Lifestyle) Implication: Shipping container bars and compact bar experiences offer disruptive innovation opportunities for the hospitality industry in terms of unique venue design and personalized custome… - [Tiny Tech-Free Pubs](https://www.trendhunter.com/trends/make-time-for-it): Meantime Brewing's 'Make Time For It' is a Miniature Bar That Bans Technology (Category: Marketing) Implication: The hospitality industry could benefit by creating tech-free spaces that cater to customers looking for physical interactions and human connections rather than technology-driven e… - [Mini Cocktail Bars](https://www.trendhunter.com/trends/mini-cocktail-bar): This Super Slim Bar Consumes 183 Square Feet & Contains 15 Seats (Category: Art & Design) Implication: The hospitality industry can benefit from the innovation of creating more compact and personalized options for their guests, such as mini cocktail bars. - [Retro Members-Only Bars](https://www.trendhunter.com/trends/members-only-bar): Soho Bar 'Disrepute' Celebrates Scandal and Secrecy (Category: Lifestyle) Implication: Opportunity for hotels and restaurants to create unique and exclusive experiences that provide a sense of nostalgia to customers. - [Chic Compact Snack Bars](https://www.trendhunter.com/trends/bar-in-melbourne): The Smalls Bar in Melbourne Has a Menu of Wine and Cheese (Category: Lifestyle) Implication: Opportunity to innovate by exploring rustic, contemporary experiences at intimate hospitality spaces with a compact seating capacity. - [Single-Person Nightclubs](https://www.trendhunter.com/trends/teledisko): Berlin's Teledisko for One is the World's Smallest Dance Club (Category: Lifestyle) Implication: Opportunity for hotels and event venues to offer unique single-person nightclub experiences. - [Roving Bicycle Bars](https://www.trendhunter.com/trends/mobile-bar): The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle (Category: Lifestyle) Implication: The hospitality industry can embrace the trend of mobile cocktail bars to enhance customer experiences and attract new clients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)