# Intimate Collections Self-care collections are focusing on enhancing intimacy and sensuality. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 3, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/intimate-collections ## Key Figures - Trend score: 6.1/10 - Evidence articles: 8 ## What is the Intimate Collections trend? **Intimate Collections:** Brands in the sexual wellness space are offering modern collections that enhance self-care related to intimacy. These collections are designed to be used on their own or with a partner, and give people enhanced experiences. ## The consumer insight behind the Intimate Collections trend The "wellness" space is now all-encompassing, with everything from mental health to intimacy being areas of focus for consumers who take part in this form of personal care. The diversity of the wellness industry is what draws these consumers, as it can range from more intensive rituals to rituals that are more playful and don't require too much discipline--all in the name of taking care of oneself. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 21, 2018 to Mar 22, 2023 - Published: Nov 3, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Intimate Collections trend ### All-inclusive Wellness The wellness industry is including personal care areas like intimacy and sexuality in their offerings, providing opportunities for brands to expand their product lines and cater to a wider audience. ### Gender-inclusive Products Brands are focusing on gender-neutral products, including minimalist and abstract designs, in a bid to cater to a wider audience and avoid gendering sexual wellness products. ### Discreet Deliveries Direct-to-consumer brands are offering discreet deliveries for sexual and wellness health products purchases, removing feelings of awkwardness, embarrassment, and discomfort from the equation. ## What the Intimate Collections trend means for industry ### For Sexual Wellness Sexual wellness brands are expanding their product lines to include all-inclusive wellness products designed to build intimacy and support personal care. ### For Beauty and Personal Care Beauty and personal care brands are expanding their product lines to include gender-neutral products and broader wellness products designed to meet the needs of a wider audience. ### For Direct-to-Consumer Direct-to-consumer brands are evolving to cater to a wider audience, including offering gender-neutral products and adding discretion to product deliveries, subsequently shaking up traditional brick and mortar models. ## Workshop question How could your brand prioritize wellness for its customers? ## Trend signals for Intimate Collections Trend score 6.1 out of 10, from popularity 86%, activity 82%, freshness 14%. - Popularity: 86% - Activity: 82% - Freshness: 14% ## Examples of the Intimate Collections trend 8 featured examples from Jul 21, 2018 to Mar 22, 2023. - [Holiday Intimacy Collections](https://www.trendhunter.com/trends/holiday-intimacy-collection): Foria Debuted a Limited-Edition Gift Set in Time for the Holidays (Category: Special) Implication: Disruptive innovation opportunity: Discover new avenues to enhance sexual wellness through innovative products and solutions. - [Circulation-Supporting Breast Oils](https://www.trendhunter.com/trends/breast-oil): Sexual Wellness Brand Foria Launches a Breast Oil (Category: Fashion) Implication: Enter the personal care industry with innovative products like Foria's Breast oil to promote health and pleasure. - [Menopausal Wellness Brands](https://www.trendhunter.com/trends/menopausal-wellness): Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness (Category: Lifestyle) Implication: The wellness industry can create tailored products that cater to the specific needs of menopausal women, such as supplements, skincare, and sexual wellness solutions. - [D2C Sexual Wellness Brands](https://www.trendhunter.com/trends/champ): Champ Takes the Awkardness Out of Shopping for Certain Products (Category: Naughty) Implication: Opportunity for logistics and delivery services to cater to discreet packaging and delivery needs of sensitive products. - [Triangular Examination Mirrors](https://www.trendhunter.com/trends/examination-mirror): The G.E.M. Mirror by Nakey Supports Empowerment & Self-Discovery (Category: Fashion) Implication: Nakey is a part of the sexual wellness industry and is creating innovative and inclusive products that challenge conventional standards. - [Luxurious Self-Care Trios](https://www.trendhunter.com/trends/luxurious-selfcare): Sexual Wellness Brand 'Maude' Launched a Bodycare Collection (Category: Fashion) Implication: The adult toy industry can seize the opportunity to cater to a wider audience by creating minimalist and gender-neutral products. - [Gender-Inclusive Intimate Products](https://www.trendhunter.com/trends/sexual-health-products): Maude Crafts Sexual Health Products Meant for Everyone (Category: Lifestyle) Implication: Exploring opportunities to develop gender-neutral products that cater to a wider customer base. - [Intimate Shaving Oils](https://www.trendhunter.com/trends/maude): Sexual Wellness Brand maude Debuts the 'Shave' and 'Soothe' Body Products (Category: Naughty) Implication: The personal care industry could benefit from incorporating essential oil-based products for intimate grooming and promoting safer sexual practices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)