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# Intimacy CBD
Products related to intimacy are infused with CBD.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 19, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/intimacy-cbd

## Key Figures

- Trend score: 3.6/10
- Evidence articles: 4

## What is the Intimacy CBD trend?

**Intimacy CBD:** Products in the sexual wellness space are increasingly adopting CBD into their formulas, with everything from lubricants to aphrodisiac bath products containing the relaxation-enhancing cannabinoid.

## The consumer insight behind the Intimacy CBD trend

As the legal North American cannabis industry expands and merges with the popular wellness industry, consumers are adopting the plant into all aspects of their lifestyles. The variety in this industry allows both curious and committed customers the opportunity to experiment and see what works best for them.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Feb 5, 2021 to Mar 15, 2022
- Published: Apr 19, 2022
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Themes within the Intimacy CBD trend

### CBD in Sexual Wellness Products

Sexual wellness products are increasingly infusing CBD into their formulations, providing new ways for consumers to incorporate the relaxing cannabinoid into their intimate lives.

### Personalized Intimacy

The variety in the sexual wellness industry allows for both curious and committed customers to personalize their experiences and explore what works best for them.

### Emphasis on Natural and Plant-Based Ingredients

Brands are prioritizing the use of natural, organic, and plant-based ingredients in their sexual wellness products, offering a more clean and sustainable option for consumers.

## What the Intimacy CBD trend means for industry

### For Cannabis

As the legal cannabis industry expands, products infused with cannabinoids are becoming more prevalent in various industries.

### For Wellness

The intersection of cannabis and wellness is creating new product categories and expanding existing ones in various markets.

### For Personal Care

The sexual wellness industry is adding value to the personal care market through products that promote pleasure and intimacy.

## Workshop question

How could your brand offer more variety?

## Trend signals for Intimacy CBD

Trend score 3.6 out of 10, from popularity 51%, activity 45%, freshness 11%.

- Popularity: 51%
- Activity: 45%
- Freshness: 11%

## Examples of the Intimacy CBD trend

4 featured examples from Feb 5, 2021 to Mar 15, 2022.

- [CBD-Infused Intimate Topicals](https://www.trendhunter.com/trends/innovative-cbd): Innovative CBD Launched its Sextiva Full-Spectrum CBD Oil (Category: Naughty)
  Implication: CBD-infused intimate topicals are disrupting the beauty and personal care industry by providing plant-based alternatives
- [CBD Sexual Wellness Kits](https://www.trendhunter.com/trends/plantbased-sexual-wellness): Foria Debuted New Holiday Bundles in Time for Gift Giving (Category: Naughty)
  Implication: Offering CBD-infused sexual wellness products as part of a wider range of wellness products.
- [Cannabis Intimacy Tinctures](https://www.trendhunter.com/trends/veryvell-tingle-drops): The Veryvell™ Tingle Drops are Now Available in Ontario Via OCS (Category: Lifestyle)
  Implication: Cannabis companies can focus on creating products specifically for sexual health and novel formulations for improved absorption.
- [CBD-Infused Intimate Serums](https://www.trendhunter.com/trends/bloomi-arousal-serum): Bloomi Arousal Serum Blends Cannabidiol & Botanical Aphrodisiacs (Category: Fashion)
  Implication: CBD and plant-based ingredients can be used to create unique and effective products for intimate care.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
