# INTERtainment Interactive music videos create engaging hands-on entertainment. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Aug 30, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/intertainment ## Key Figures - Trend score: 2.0/10 - Evidence articles: 6 ## What is the INTERtainment trend? **INTERtainment:** Both entertainment and interactivity rank high up on the customer engagement spectrum, and now musicians and music video creators are combining the two together, creating an unprecedented way for consumers to enjoy music. Music consumption, like much of the entertainment industry, has become increasingly digital and based on convenience, with less people consuming music through music videos. Thus, these interactive video experiences help to promote an artist's new tracks while engaging the listener not only audibly but also visually, physically and often emotionally, thereby cultivating a more memorable experience. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 26, 2011 to Aug 22, 2012 - Published: Aug 30, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the INTERtainment trend ### Interactive Music Videos Combining interactivity and entertainment, interactive music videos engage consumers in unprecedented ways. ### Shoppable Music Videos Interactive shoppable music videos create new possibilities for independent artists, musicians, and designers. ### Audience-Controlled Music Videos Audience-controlled music videos provide fans with immersive and personalized experiences. ## What the INTERtainment trend means for industry ### For Entertainment By combining music and interactivity, the entertainment industry can engage consumers in more memorable experiences. ### For Fashion Shoppable music videos have the potential to create new opportunities in the fashion industry by bridging the gap between entertainment and e-commerce. ### For Technology Interactive and audience-controlled music videos showcase the potential for new technologies and immersive experiences. ## Trend signals for INTERtainment Trend score 2.0 out of 10, from popularity 31%, activity 20%, freshness 8%. - Popularity: 31% - Activity: 20% - Freshness: 8% ## Examples of the INTERtainment trend 6 featured examples from Dec 26, 2011 to Aug 22, 2012. - [Shoppable Music Videos](https://www.trendhunter.com/trends/iggy-azalea): The Iggy Azalea 'I Think She Ready' Film is an Interactive Fashion Dream (Category: Pop Culture) Implication: The fashion industry can use shoppable videos to showcase their products in an interactive way, increasing sales and brand awareness. - [Audience-Controlled Music Videos](https://www.trendhunter.com/trends/interactive-music-video): The Chairlift 'Met Before' Video Lets You Choose (Category: Pop Culture) Implication: The interactive Chairlift music video presents a disruptive innovation opportunity for music producers to create interactive and engaging music experiences. - [Interactive Music Videos](https://www.trendhunter.com/trends/matchbox-twenty-shes-so-mean): The Matchbox Twenty 'She's So Mean' Clip Can be Moved Around with a Mouse (Category: Pop Culture) Implication: Disruptive innovation opportunity: Transform the entertainment industry by integrating interactive elements and immersive experiences into music videos, movies, and more. - [Zoomable Music Videos](https://www.trendhunter.com/trends/red-hot-chili-peppers-look-around): The Red Hot Chili Peppers 'Look Around' Video is a Personalized Adventure (Category: Pop Culture) Implication: Disruptive innovation opportunity: The music industry can leverage interactive technologies to revolutionize the way music is experienced, creating new revenue streams and boostin… - [Interactive Song Experiences](https://www.trendhunter.com/trends/mndr-music-video): MNDR Music Video Can Be Personalized Via Your Facebook Data (Category: Marketing) Implication: Bands and musicians can benefit from interactive and personalized music videos to differentiate themselves in a highly competitive market and better engage fans. - [Interactive Dance Parties](https://www.trendhunter.com/trends/sprawl-ii-mountains-beyond-mountains): Arcade Fire's 'Sprawl II (Mountains Beyond Mountains)' Video is a Riot (Category: Pop Culture) Implication: The music industry can leverage interactive music videos to enhance fan experiences and drive audience engagement. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)