# Intersectional Campaign Brands adopt a more intersectional approach to diversity and inclusion. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 4, 2023 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/intersectional-campaign ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Intersectional Campaign trend? **Intersectional Campaign:** In recent years, brands have adapted to demands for inclusion by incorporating it into their core values. Inclusion is taken even further by brands that are adopting intersectionality into campaigns or business models--offering a more nuanced and thoughtful approach to DEI. ## The consumer insight behind the Intersectional Campaign trend Calls for inclusion and equity within a wide range of North American industries have been heavily influenced by Gen Z and Millennials' social impact. These generations are informed consumers, socially conscious, and generally hold progressive values--resulting in them being more discerning shoppers. As consumers, they're more likely to trust brands that demonstrate an understanding and appreciation for their experiences, needs, and personal values. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 29, 2020 to Jul 21, 2023 - Published: Apr 4, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Intersectional Campaign trend ### Intersectional Campaigns Brands are adopting intersectionality into campaigns or business models, catering to more nuanced and thoughtful approach to DEI. ### Mental Health Resource Hubs Mental health hubs, especially for communities with unique needs, like Black women and the LGBTQ+ community, are being created by public figures in the entertainment industry. ### Inclusive Educational Apps Education technology companies are developing products promoting inclusivity and diversity with customized content to cater to children of all educational backgrounds. ## What the Intersectional Campaign trend means for industry ### For Fashion and Design Adaptive fashion and innovative lingerie are becoming more prevalent as brands explore inclusive options for those living with chronic illness or a disability. ### For Entertainment and Media Public figures in the entertainment industry are building mental health resource hubs, highlighting a wider need for a focus on mental health. ### For Education and Technology The education technology industry is developing more inclusive products to cater to children of all educational backgrounds by providing customized content. ## Workshop question How could your brand incorporate intersectionality in its efforts toward inclusion? ## Trend signals for Intersectional Campaign Trend score 3.8 out of 10, from popularity 50%, activity 47%, freshness 17%. - Popularity: 50% - Activity: 47% - Freshness: 17% ## Examples of the Intersectional Campaign trend 7 featured examples from Oct 29, 2020 to Jul 21, 2023. - [Pride-Celebrating Apparel](https://www.trendhunter.com/trends/this-is-love): Calvin Klein Launches Its Pride Campaign and 'This is Love' Apparel (Category: Social Good) Implication: Fashion brands can explore creating more Pride-themed collections and apparel. - [Disability-Inclusive Lingerie](https://www.trendhunter.com/trends/intimatelys-adaptive): Intimately's Adaptive Lingerie is Made for People with Disabilities (Category: Fashion) Implication: The fashion industry has the opportunity to disrupt the norm by creating and offering adaptive clothing for people with disabilities. - [Rapper-Created Mental Health Hubs](https://www.trendhunter.com/trends/mental-health-website): Megan Thee Stallion's Mental Health Website Helps Fans Find Aid (Category: Pop Culture) Implication: The entertainment industry can collaborate with mental health professionals and nonprofits or create their own initiatives to provide mental health resources and destigmatize ment… - [Inclusive Children's Education Apps](https://www.trendhunter.com/trends/smart-tales): Smart Tales is Certified by IBCCES as an Autism Resource (Category: Life-Stages) Implication: Marshmallow Games is an Italian educational tech company that is committed to developing innovative and inclusive products promoting inclusivity and diversity. - [Age-Inclusive Father's Day Campaigns](https://www.trendhunter.com/trends/dads-since-1818): Brooks Brothers' Latest Campaign Celebrates Dads (Category: Fashion) Implication: Retailers can leverage their brand heritage and history to create compelling campaigns that resonate with their customers and attract new ones. - [LGBTQIA + Charitable Auctions](https://www.trendhunter.com/trends/folx-health): FOLX Health Partnered with The Black Trans Advocacy Coalition (Category: Social Good) Implication: The collaboration between FOLX Health and The Black Trans Advocacy Coalition presents disruptive innovation opportunities for healthcare technology companies to develop digital so… - [Intersectionality Employment Campaigns](https://www.trendhunter.com/trends/conversations-for-change): LinkedIn Launched the Conversations for Change Campaign (Category: Marketing) Implication: By increasing representation in advertising, companies can attract diverse consumer bases and create more inclusive brand identities. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)