# International Keto Keto foods in North America are influenced by various Asian flavors. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 16, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/international-keto ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the International Keto trend? **International Keto:** The popularity of the keto diet in North America has now extended to food items with various Asian influences. These include everything from kimchi keto-friendly snacks to keto ghee alternatives. ## The consumer insight behind the International Keto trend Consumers who subscribe to various diets in North America are no longer restricted in the alternatives that are available to them. Increasing demand for realistic alternatives has resulted in a growing number of brands accommodating a wide range of dietary needs and preferences. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 19, 2019 to Nov 12, 2021 - Published: Feb 16, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the International Keto trend ### Asian-Influenced Keto The growing popularity of keto and other diets in North America has resulted in a demand for realistic Asian-influenced alternatives that brands accommodate. ### Healthy Snacks Inspired by Asian Cuisine There is a growing trend of Asian-inspired snack food that is predominantly healthy, plant-based, flavorful and powered by whole-food ingredients. ### Plant-Based and Lactose-Free Ghee Alternatives The demand for vegan and lactose-free options has led to the introduction of plant-based ghee alternatives, which are versatile and diet-friendly. ## What the International Keto trend means for industry ### For Food and Beverage The food and beverage industry can take advantage of the growing demand for healthy and alternative snack options that cater to different diets. ### For Health and Wellness The health and wellness industry can benefit from marketing healthy Asian-inspired snack food that supports gut health and mindful eating. ### For Sustainability and Waste Reduction The sustainability industry can help reduce waste and promote responsible sourcing by using otherwise discarded parts, such as fish skins, to create snack food. ## Workshop question How could your brand be inspired by different international influences? ## Trend signals for International Keto Trend score 3.4 out of 10, from popularity 63%, activity 30%, freshness 11%. - Popularity: 63% - Activity: 30% - Freshness: 11% ## Examples of the International Keto trend 6 featured examples from Mar 19, 2019 to Nov 12, 2021. - [Free-From Kimchi Products](https://www.trendhunter.com/trends/classic-kimchi): Classic Kimchi is Gluten-Free, Keto-Friendly and Plant-Based (Category: Lifestyle) Implication: Incorporating kimchi as a probiotic food source into the health food industry with innovative recipes and packaging for health-conscious consumers. - [Nourishing Asian-American Snacks](https://www.trendhunter.com/trends/asian-inspired-snack): Dang Foods' Asian-Inspired Snacks Boast Better-for-You Formulas (Category: Lifestyle) Implication: Opportunity for the snack food industry to expand its offerings to include more Asian-inspired and healthier snack options. - [Plant-Based Ghee Alternatives](https://www.trendhunter.com/trends/vegan-ghee): Nutiva's Vegan Ghee is Made from a Coconut and Avocado Oil Blend (Category: Lifestyle) Implication: Food production industries can take advantage of the trend towards plant-based diets and create innovative, high-temperature cooking oils and dairy-free alternatives like Nutiva's… - [Asian-Inspired Keto Bars](https://www.trendhunter.com/trends/ketogenic-snack-bars): Dang Bar's Ketogenic Snack Bars Have Ingredients Like Vietnamese Cinnamon (Category: Lifestyle) Implication: Innovate new products in the health food industry to cater to consumers looking for healthier snack options. - [Wasabi Salmon Skin Chips](https://www.trendhunter.com/trends/wasabi-ginger): Goodfish Expands Its Portfolio with the Introduction of Wasabi Ginger (Category: Eco) Implication: The food and beverage industry can create new seafood snack products to cater to the growing market for healthy and tasty snacks with sustainable sourcing. - [Lactose-Free Ghee Butters](https://www.trendhunter.com/trends/lactosefree-ghee-butter): 4th & Heart Original Ghee Promises to "Upgrade Any Recipe" (Category: Lifestyle) Implication: The dairy industry can capitalize by introducing lactose-free variants of popular products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)