Intergalactic Capsule

NASA expands on its image with unique lifestyle branding partnerships

Implications - Looking to seize the opportunity provided by their cultural status, NASA is branching out with a number of lifestyle partnerships that see the creation of coveted co-branded streetwear and sneakers. This progression highlights the youthful fascination with utilitarian brands and the new pattern of crossover collections between such institutions and cult style collectives.

Workshop Question - What unexpected lifestyle experiences could be considered in order to expand on your brand's place in the cultural zeitgeist?
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71,043 Total Clicks
May 17 - Oct 18
This Year and Warm
Pop CultureFashion
Featured Examples
Intergalactic Capsule Collections - PacSun and NASA Collaborated on a Space-Themed Collection
SCORE 7
Warm 1,965 Clicks Pub: Jan 17, 18
Intergalactic Capsule Collections
PacSun and NASA Collaborated on a Space-Themed Collection
PacSun and NASA have teamed up to bring consumers an intergalactic clothing collaboration that’s comprised of wardrobe staples that suit any aesthetic. The unique capsule collection features... [More]
Chunky Space-Themed Sneakers - Nike Gives Its Air Force 1 Lows and Air Huaraches a NASA Makeover
SCORE 6.3
This Year and Warm 934 Clicks Pub: Apr 26, 18
Chunky Space-Themed Sneakers
Nike Gives Its Air Force 1 Lows and Air Huaraches a NASA Makeover
Sportswear giant Nike adorns its beloved Air Force 1 Lows and Air Huarache silhouettes with a space-themed makeover. The motifs are seen decorating the Swoosh, and in the interiors of the sneakers.... [More]
Space-Themed Fashion Collections - Coach Releases a NASA Themed Collection
SCORE 5.6
Warm 1,993 Clicks Pub: May 22, 17
Space-Themed Fashion Collections
Coach Releases a NASA Themed Collection
Fashion brand ‘Coach’ has released a unisex, NASA themed collection. Available now, the collection is inspired by the optimism of the 1960’s space race. With fun, space-themed... [More]
Astronaut-Inspired Streetwear - Heron Preston Collaborated with NASA and Carhartt WIP for FW18
SCORE 6.8
This Year and Warm 927 Clicks Pub: Jun 28, 18
Astronaut-Inspired Streetwear
Heron Preston Collaborated with NASA and Carhartt WIP for FW18
Heron Preston is preparing to drop two joint launches with NASA and Carhartt WIP—both of which deliver a series of thematic layering items and accessories in preparation for the Fall/Winter... [More]
Spaceship-Inspired Sneakers - Mercer Amsterdam Unveils a NASA Sneaker Inspired by Apollo 11
SCORE 6.4
This Year and Warm 503 Clicks Pub: Aug 23, 18
Spaceship-Inspired Sneakers
Mercer Amsterdam Unveils a NASA Sneaker Inspired by Apollo 11
Mercer Amsterdam works in collaboration with NASA on a limited edition NASA Sneaker, crafting only 96 pairs in total. The silhouette draws inspiration from the spaceflight Apollo 11, which landed... [More]
Space-Inspired T-Shirt Capsules - monkey time and NASA Collaborated on a Range of Monochromatic Tees
SCORE 5.1
This Year and Warm 706 Clicks Pub: May 2, 18
Space-Inspired T-Shirt Capsules
monkey time and NASA Collaborated on a Range of Monochromatic Tees
Japanese fashion label ‘monkey time’ and NASA teamed up to drop a collection of oversized shirts. The offerings come in monochromatic options of either black or white and all boast... [More]
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