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Intergalactic Capsule

NASA expands on its image with unique lifestyle branding partnerships

Implications - Looking to seize the opportunity provided by their cultural status, NASA is branching out with a number of lifestyle partnerships that see the creation of coveted co-branded streetwear and sneakers. This progression highlights the youthful fascination with utilitarian brands and the new pattern of crossover collections between such institutions and cult style collectives.
Workshop Question - What unexpected lifestyle experiences could be considered in order to expand on your brand's place in the cultural zeitgeist?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
89,970 Total Clicks
Date Range:
May 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Intergalactic Capsule Collections
Intergalactic Capsule Collections
PacSun and NASA Collaborated on a Space-Themed Collection
PacSun and NASA have teamed up to bring consumers an intergalactic clothing collaboration that’s comprised of wardrobe staples that suit any aesthetic. The unique capsule collection features... MORE
Chunky Space-Themed Sneakers
Chunky Space-Themed Sneakers
Nike Gives Its Air Force 1 Lows and Air Huaraches a NASA Makeover
Sportswear giant Nike adorns its beloved Air Force 1 Lows and Air Huarache silhouettes with a space-themed makeover. The motifs are seen decorating the Swoosh, and in the interiors of the sneakers.... MORE
Space-Themed Fashion Collections
Space-Themed Fashion Collections
Coach Releases a NASA Themed Collection
Fashion brand ‘Coach’ has released a unisex, NASA themed collection. Available now, the collection is inspired by the optimism of the 1960’s space race. With fun, space-themed... MORE
Astronaut-Inspired Streetwear
Astronaut-Inspired Streetwear
Heron Preston Collaborated with NASA and Carhartt WIP for FW18
Heron Preston is preparing to drop two joint launches with NASA and Carhartt WIP—both of which deliver a series of thematic layering items and accessories in preparation for the Fall/Winter... MORE
Spaceship-Inspired Sneakers
Spaceship-Inspired Sneakers
Mercer Amsterdam Unveils a NASA Sneaker Inspired by Apollo 11
Mercer Amsterdam works in collaboration with NASA on a limited edition NASA Sneaker, crafting only 96 pairs in total. The silhouette draws inspiration from the spaceflight Apollo 11, which landed... MORE
Space-Inspired T-Shirt Capsules
Space-Inspired T-Shirt Capsules
monkey time and NASA Collaborated on a Range of Monochromatic Tees
Japanese fashion label ‘monkey time’ and NASA teamed up to drop a collection of oversized shirts. The offerings come in monochromatic options of either black or white and all boast... MORE

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