# Interactive Window Shopping Touchscreen storefronts make 24/7 shopping easily feasible. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-window-shopping-touchscreen-storefronts-make-24-7-shopping-easi ## Key Figures - Trend score: 5.6/10 - Evidence articles: 6 ## What is the Interactive Window Shopping trend? **Interactive Window Shopping:** Interactive windows make it possible to shop in real stores around clock, regardless of store hours. Digital storefronts integrate touch-screen catalogue displays, many even allowing customers to make direct purchases via their cell phones. Encouraging shopping on a whim heightens spontaneous spending. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 4 to Aug 27, 2008 - Published: Sep 18, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Interactive Window Shopping trend ### Interactive Storefronts There is a growing trend of stores implementing interactive touchscreens in their storefronts, enabling customers to shop 24/7 regardless of store hours. ### Gesture Technology Advancements in gesture recognition technology are transforming the way we interact with storefront displays and advertisements, enabling passersby to engage with brands in new and innovative ways. ### Gaze Assessment Retailers are using gaze tracking technology to gain insights into which products are most popular with their customers, allowing them to tailor their marketing efforts and store layouts accordingly. ## What the Interactive Window Shopping trend means for industry ### For Retail The growing trend of interactive storefronts and advancements in gesture recognition technology are transforming the retail industry, allowing for 24/7 shopping experiences and new avenues for brand engagement. ### For Advertising Gesture recognition technology and interactive storefront displays are innovative new ways for advertisers to engage with customers and create memorable brand experiences. ### For Technology Advancements in gaze tracking and gesture recognition technology are creating new opportunities for tech companies to market their products to retailers and advertisers. ## Trend signals for Interactive Window Shopping Trend score 5.6 out of 10, from popularity 88%, activity 72%, freshness 8%. - Popularity: 88% - Activity: 72% - Freshness: 8% ## Examples of the Interactive Window Shopping trend 6 featured examples from Jan 4 to Aug 27, 2008. - [Where Disco & Touch-Screens Meet](https://www.trendhunter.com/trends/las-vegas-eyecandy-sound-lounge-and-bar): Eyecandy Sound Lounge and Bar (Category: Unique) Implication: Integrating interactive touch tables and revolutionary sound stations in hotels, lounges, and bars to enhance guest experiences. - [Interactive Store Windows](https://www.trendhunter.com/trends/diesel-interactive-store-window-sculpture): Diesel Milan Display is Very Big Brother (Category: Art & Design) Implication: Interactive store windows can be used by retailers to create engaging experiences for shoppers, and increase foot traffic and sales. - [Gesture Based Window Shopping](https://www.trendhunter.com/trends/gesture-based-technology-orange-no-touch-interactive-shop-window): Orange's No-Touch Interactive Shop Window (Category: Tech) Implication: Gesture-based technology can be utilized by retailers to create interactive window displays that allow customers to shop without physical touch, creating a safe and hygienic shopp… - [Fashion Buying Technology](https://www.trendhunter.com/trends/ralph-laurens-qr-codes-interactive-windows): Ralph Lauren's QR Codes and Interactive Windows (Category: Marketing) Implication: Fashion retailers can leverage technology to create innovative and interactive shopping experiences for customers. - [Faux Strip Shows for Real Estate](https://www.trendhunter.com/trends/creative-real-estate-sales-window-dancers-to-sell-apartments): Window Dancers to Sell LA Apartments (Category: Naughty) Implication: Incorporating innovative marketing techniques to boost sales and attract potential buyers in a challenging market. - [Gaze Assessment](https://www.trendhunter.com/trends/gaze-tracking-windows-philips): Philips Windows Know Where You Look (Category: Business) Implication: Electronics companies can explore integrating gaze tracking technology into their devices for consumer applications such as smart TVs, laptops, and smartphones. ## Recent trend clusters - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)