# Interactive Sleep Interactive technologies guide children to sleep. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 10, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-sleep ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Interactive Sleep trend? **Interactive Sleep:** The use of smart interactive technologies that help children fall asleep faster, and get better sleep, are on the rise. These capabilities are merged into a wide range of traditional children's products, including stuffed toys and night lights. ## The consumer insight behind the Interactive Sleep trend Millennial parents are using the highly adaptive and convenience-focused aspects of technology in the process of parenting. Everything from their children's health to their education is being advanced with the help of technology, and Millennial parents are much more open to this emerging parenting style–viewing it as beneficial to children's wellbeing rather than detrimental to it. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 7, 2020 to Aug 15, 2022 - Published: Mar 10, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Interactive Sleep trend ### Smart Interactive Sleep Technologies The use of smart interactive technologies in traditional children's products allows children to sleep faster and better. ### Parenting With Technology Millennial parents view technology as beneficial to their children's wellbeing, using it for everything from their health to their education. ### Kid-Friendly Sleep Devices Sleep devices for children combine natural and scientific functions to provide soothing sensory experiences that drastically improve sleep quality. ## What the Interactive Sleep trend means for industry ### For Toy Industry The use of smart interactive technologies and cute designs in traditional children's products is an opportunity for innovation, providing parents and children with a sense of comfort and convenience. ### For Health and Wellness Industry The combination of natural and scientific functions in sleep devices can appeal to those looking for alternative remedies to promote a better night's rest. ### For Publishing Industry Interactive plush toys and comic books can inspire creativity and cultivate a love of reading in children, providing opportunities for cross-promotion and brand partnerships. ## Workshop question How could your brand prioritize convenience for its customers? ## Trend signals for Interactive Sleep Trend score 3.9 out of 10, from popularity 51%, activity 55%, freshness 12%. - Popularity: 51% - Activity: 55% - Freshness: 12% ## Examples of the Interactive Sleep trend 5 featured examples from Feb 7, 2020 to Aug 15, 2022. - [Friendly Childhood Sleep Trainers](https://www.trendhunter.com/trends/sleep-trainer): The 'Pali' Sleep Trainer Helps Kids Learn About Scheduling (Category: Tech) Implication: Disruptive innovation opportunity: Develop innovative products for children that combine functionality with engaging design and positive reinforcement techniques. - [Rechargeable Multicolored Dinosaur Lights](https://www.trendhunter.com/trends/globe-electric): Globe Electric's Tommy Dinosaur Light is Great for Kids (Category: Life-Stages) Implication: Furniture companies can create innovative sleep solutions like Tommy the Dinosaur to offer children a better and more comfortable rest, providing a unique selling point over compe… - [Kid-Friendly Sleep Devices](https://www.trendhunter.com/trends/baby-dream-machine): The Five-in-One Baby Dream Machine Uses Aromatherapy and More (Category: Lifestyle) Implication: Opportunity for healthcare companies to incorporate multi-functional sleep devices into their patient care plans to support better sleep quality. - [Interactive Plush Bear Toys](https://www.trendhunter.com/trends/furreal-cubby): The FurReal Cubby is Interactive with Changing Day and Night Modes (Category: Lifestyle) Implication: Disruptive innovation opportunities in the toy industry to create more interactive and versatile plush toys. - [Heroic Bedtime Toys](https://www.trendhunter.com/trends/bedtime-defenderz): The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night (Category: Life-Stages) Implication: The increasing need for toys that promote children's safety while also providing comfort, like Bedtime Defenderz, can encourage innovation in the toy industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)