# Interactive Showcase New products are introduced with consumer participation. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 15, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-showcase ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Interactive Showcase trend? **Interactive Showcase:** Today's youth generation is often referred to as "Walking Ad Blockers," meaning traditional advertising does not make an impact for the generation who's more used to creating content than passively consuming it. Campaigns that showcase new products in an interactive way invite co-creation from the prosumer generation. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 16, 2016 to Apr 3, 2019 - Published: Dec 15, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Interactive Showcase trend ### Interactive Advertising Interactive product showcases are becoming more popular as traditional ads are less effective with the younger generation, creating an opportunity for uniqueness and innovation in marketing. ### Personalization Increasing use of technology and interactive displays has resulted in more personalized experiences that give consumers a higher level of satisfaction and engagement, providing a huge opportunity for businesses to enhance customer experiences through technology and create a competitive advantage. ### Experiential Retail Interactive displays and experiential pop-ups create opportunities to showcase products in a unique way, allowing customers to interact with products prior to purchase and increasing engagement and purchase likelihood. ## What the Interactive Showcase trend means for industry ### For Retail Brands can enhance in-store experiences with interactive displays and pop-ups that better showcase their products, increasing engagement and creating purchase likelihood. ### For Marketing and Advertising As traditional advertising becomes less effective, creating interactive and personalized product showcases becomes a unique opportunity for brands to stand out and reach younger generations effectively. ### For Entertainment and Media Interactive media experiences are becoming more commonplace with the increasing use of technology, allowing companies to create personalized and engaging experiences for their audiences, increasing customer satisfaction and engagement. ## Workshop question How is your brand incorporating consumer interaction and hands-on participation to promote new products/services? ## Trend signals for Interactive Showcase Trend score 4.9 out of 10, from popularity 85%, activity 55%, freshness 8%. - Popularity: 85% - Activity: 55% - Freshness: 8% ## Examples of the Interactive Showcase trend 7 featured examples from Sep 16, 2016 to Apr 3, 2019. - [Artful Automotive Pop-Ups](https://www.trendhunter.com/trends/toyota-chr): This Interactive Pop-Up Showcases the All-New Toyota C-HR (Category: Autos) Implication: Automakers can enhance brand awareness and attract potential customers by designing interactive experiences for their new car model launches. - [Interactive Movie Posters](https://www.trendhunter.com/trends/interactive-mirrors): Disney's Interactive Mirrors Share Trailers That Reflect One's Emotions (Category: Marketing) Implication: Interactive movie posters can disrupt the film and entertainment industry by revolutionizing the way movie trailers are experienced and increasing audience engagement. - [Playfully Interactive Music Pop-Ups](https://www.trendhunter.com/trends/music-popup): The Moog House of Electronicus Temporarily Opened in LA (Category: Art & Design) Implication: Music retailers may benefit from the creation of interactive pop-ups and limited-release high-end music equipment that encourage experimentation and showcase products to a wider a… - [Musical Candy Packaging](https://www.trendhunter.com/trends/take5): Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats (Category: Marketing) Implication: Innovative packaging and interactive features can create new engagement opportunities for food and beverage brands to connect with customers. - [Interactive Fragrance Cabinets](https://www.trendhunter.com/trends/perfume-display): The 'Fragrance Combining Cabinet' is a Dynamic Perfume Display (Category: Business) Implication: Incorporating interactive displays and multi-sensory experiences into retail marketing strategies. - [Interactive Fragrance Displays](https://www.trendhunter.com/trends/experience-with-fragrance): Macy's is Introducing a Dynamic In-Store Experience with Fragrance (Category: Marketing) Implication: Disruptive Innovation Opportunity: Transform the fragrance retail industry by incorporating interactive displays and personalized recommendations to enhance the consumer experienc… - [Projected Interactive Retail Displays](https://www.trendhunter.com/trends/perch-for-kate-spade): PERCH for Kate Spade Has Consumers Interact with Products (Category: Marketing) Implication: The retail industry can use interactive displays to differentiate themselves from competitors and provide a more compelling shopping experience for customers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)