# Interactive Protection Skincare brands engage consumers with memorable, sun-powered campaigns. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-protection ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Interactive Protection trend? **Interactive Protection:** In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health. ## At a Glance - Evidence: 4 featured examples - Articles from: May 7, 2014 to May 5, 2015 - Published: Jun 29, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Interactive Protection trend ### Interactive Campaigns Sunscreen brands are using immersive experiences to engage customers and build a reputation as an ally in the pursuit of health. ### Wearable Technology Innovative brands are creating wearables that serve a purpose beyond traditional advertising, such as child-tracking bracelets embedded in magazine ads. ### Sun-Activated Promotions Companies are offering unique promotions that incorporate sun-activated technology, such as Zealios Skin Care's coupon that can only be downloaded in direct sunlight. ## What the Interactive Protection trend means for industry ### For Skincare Industry Brands can use interactive campaigns and unique promotions to engage with customers on a personal level and build a reputation as an ally in the pursuit of health. ### For Wearable Technology Industry Brands can create wearables that serve a purpose beyond traditional advertising, offering unique and innovative experiences for consumers. ### For Healthcare Industry Sun-activated technology and wearable technology can be incorporated into healthcare products to improve patient outcomes and offer creative solutions for health concerns. ## Trend signals for Interactive Protection Trend score 5.0 out of 10, from popularity 88%, activity 56%, freshness 8%. - Popularity: 88% - Activity: 56% - Freshness: 8% ## Examples of the Interactive Protection trend 4 featured examples from May 7, 2014 to May 5, 2015. - [Child-Locating Sunscreen Ads](https://www.trendhunter.com/trends/protection-ad): The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids (Category: Marketing) Implication: Adding safety features to sunscreen products can differentiate brands and increase their appeal to parents and families. - [Cancer-Fighting WiFi Towers](https://www.trendhunter.com/trends/shadow-wifi): Shadow WiFi Offers WiFi Access In the Shade Only (Category: Tech) Implication: Opportunity for hotels, resorts, and beach destinations to attract visitors by offering shade-enabled WiFi and promoting sun safety. - [Sun-Activated Coupons](https://www.trendhunter.com/trends/unique-coupon): Zealios Skin Care's Unique Coupon Only Appears in the Sun (Category: Tech) Implication: The skin care industry can leverage sun-activated coupons to educate consumers about sun protection while enticing them to try new products. - [Wearable Magazine Promotions](https://www.trendhunter.com/trends/sun-band): The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet (Category: Marketing) Implication: Potential for incorporating wearable technology and interactive elements into traditional ad formats for enhanced engagement and brand experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)