# Interactive Play Active children's toys satiates a demand for healthier sources of play. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 13, 2014, updated Feb 20, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-play ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Interactive Play trend? **Interactive Play:** With technology constituting such an integral part of a consumer's life, becoming too complacent and comfortable can often lead to an unhealthy lifestyle. Lawn games and swing sets allow children to engage in playtime while simultaneously getting some exercise, catering to a growing demand for healthier sources of everyday enjoyment. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 13, 2013 to Jan 21, 2014 - Published: Feb 13, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Interactive Play trend ### Outdoor Gaming With an increase in everyday technology, there is a growing trend of outdoor gaming which contains a mix of physical activity and play, satisfying a demand for healthier sources of entertainment. ### Nostalgic Games There is a trend of bringing back vintage games and toys that serve as a source of entertainment and stress relief to those looking for something familiar. ### Indoor Gaming for Kids Indoor games and toys that allow children to safely play indoors is a growing trend, especially in areas with extreme weather conditions. ## What the Interactive Play trend means for industry ### For Sports Industry The sports industry can benefit from developing unique lawn games and toys that encourage physical activity while being fun for all ages. ### For Toy Industry The toy industry can capitalize on the trend of bringing back vintage games and toys while adding an updated twist to classic favorites. ### For Home Entertainment Industry The home entertainment industry can take advantage of the trend of indoor gaming for kids by creating toys and games that can be safely installed indoors, providing endless hours of fun for kids of all ages. ## Trend signals for Interactive Play Trend score 2.9 out of 10, from popularity 52%, activity 28%, freshness 8%. - Popularity: 52% - Activity: 28% - Freshness: 8% ## Examples of the Interactive Play trend 5 featured examples from Mar 13, 2013 to Jan 21, 2014. - [Indoor Play Swings](https://www.trendhunter.com/trends/s-swing): The Rafa Kids S Swing Allows Kids to Safely Play Indoors (Category: Life-Stages) Implication: Potential for growth and innovation in the play equipment industry to cater to indoor play needs. - [Rustic Lawn Sport Sets](https://www.trendhunter.com/trends/vintage-bowling-set): This Vintage Bowling Set is a Fun Outdoor Game for Fun-Filled Parties (Category: Life-Stages) Implication: The recreation and leisure industry has an opportunity to capitalize on the growing demand for unique and nostalgic outdoor activities. - [Super Hero-Inspired Forts](https://www.trendhunter.com/trends/blanket-fort-kit): Have Fun Playing with Your Child with the Super Hero Blanket Fort Kit (Category: Life-Stages) Implication: The toy industry can explore the market for interactive and imaginative playtime toys, especially those that cater to the superhero trend. - [Sci-Fi Lawn Games](https://www.trendhunter.com/trends/death-star-game): ThinkGeek's Star Wars Death Star Game is Out of This World (Category: Life-Stages) Implication: The growing demand for unique outdoor leisure activities creates a market for sci-fi themed lawn games. - [Mini Putt Pool Floats](https://www.trendhunter.com/trends/pool-golf): Get the Island Golf Set for a Refreshing Game of Pool Golf (Category: Lifestyle) Implication: Opportunity to create innovative sports equipment that can be used both on land and in water. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)