# Interactive Nutrition Making health foods fun, brands adopt engaging packaging designs for allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 21, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-nutrition ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Interactive Nutrition trend? **Interactive Nutrition:** Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 17, 2013 to Apr 22, 2015 - Published: Oct 21, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the Interactive Nutrition trend ### Interactive Packaging Brands are adopting interactive and playful packaging designs, creating more engagement with their products and their brand. ### Creative Reusability Packaging designs that can be repurposed or transformed into toys or tools, promoting sustainability and creativity in consumers. ### Cultivating Healthy Habits Brands are promoting healthy eating and active lifestyles through fun and engaging packaging that appeals to children and encourages mindful consumption. ## What the Interactive Nutrition trend means for industry ### For Food and Beverage Packaging designs that cater to children can provide a competitive advantage in a crowded market, while also promoting healthy habits and sustainability. ### For Toy and Entertainment Packaging that doubles as a toy or encourages creativity and play can create brand loyalty and appeal to consumers who value sustainable and socially responsible products. ### For Packaging and Design The use of interactive and sustainable packaging design can create a unique selling point for products and promote brand values that appeal to socially conscious consumers. ## Trend signals for Interactive Nutrition Trend score 4.8 out of 10, from popularity 64%, activity 72%, freshness 8%. - Popularity: 64% - Activity: 72% - Freshness: 8% ## Examples of the Interactive Nutrition trend 5 featured examples from Apr 17, 2013 to Apr 22, 2015. - [Transformative Juice Bottles](https://www.trendhunter.com/trends/juice-bottle-packaging): Pinar Sut's Juice Bottle Packaging Can Turn into a Toy After Use (Category: Eco) Implication: Pinar Sut's transformative juice bottle packaging presents an innovative opportunity for the beverage packaging industry to enhance consumer engagement and sustainability. - [Playful Snack Blocks](https://www.trendhunter.com/trends/snack-packaging-concept): Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids (Category: Eco) Implication: Incorporating innovative and interactive packaging concepts, like BOOMASH by Varvara Komarova, to attract and engage young consumers in the food industry. - [Interactive Monkey Packaging](https://www.trendhunter.com/trends/exotic-snacks): Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating (Category: Lifestyle) Implication: Implementing interactive packaging designs to engage children in healthier eating habits can disrupt the traditional approach to food packaging. - [Sliceable Snack Cartons](https://www.trendhunter.com/trends/shake-it-up-smoothie-packaging): Shake It Up Smoothie Packaging Compartmentalizes its Constituents (Category: Lifestyle) Implication: Opportunity for food and beverage companies to explore innovative packaging solutions for fresh, customizable snacks. - [Entertaining Cereal Boxes](https://www.trendhunter.com/trends/kix-cereal): The Backs of Kix Cereal Boxes Contain Cutouts for Playtime (Category: Life-Stages) Implication: Innovative packaging can enhance product differentiation and offer a unique value proposition for food brands. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)