# Interactive Microsites Fun dedicated websites provide more engaging experiences. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 18, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-microsites ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Interactive Microsites trend? **Interactive Microsites:** A dedicated website will only get a brand so far in the marketing game, but one that is interactive and engaging will capture customer attention and keep them coming back for more. Nike is one example of a brand that has gone above and beyond in this regard, releasing point-and-click games and exclusive content on its many different microsites to augment its marketing activities. A company that uses an interactive microsite centered on fun games and special content stands to draw in its digital-savvy customers, create a positive brand association and stand out from a sea of competitors that stick to traditional marketing methods. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 16, 2011 to Jan 19, 2012 - Published: Jan 18, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Interactive Microsites trend ### Interactive Microsites The use of interactive microsites by brands can capture customer attention and create a positive brand association with digital-savvy customers. ### Digital Auto Exhibits Virtual showrooms and interactive digital platforms are being used by automakers to provide car buyers with an interactive and informative experience. ### Digital Couturier Magazines Fashion houses are creating content-based digital platforms and microsites to engage customers and cater to the consumer desire for content as well as great fashion. ## What the Interactive Microsites trend means for industry ### For Marketing and Advertising The use of interactive microsites and digital platforms in marketing and advertising offers a wealth of opportunities for businesses to engage customers and create a positive brand association. ### For Fashion and Luxury Digital couturier magazines and interactive microsites provide luxury fashion houses with a new way to engage customers by catering to the consumer desire for content as well as great fashion. ### For Automotive Virtual showrooms and interactive digital platforms provide automakers with a way to provide car buyers with an interactive and informative experience when exploring different car models. ## Trend signals for Interactive Microsites Trend score 2.9 out of 10, from popularity 51%, activity 29%, freshness 8%. - Popularity: 51% - Activity: 29% - Freshness: 8% ## Examples of the Interactive Microsites trend 7 featured examples from Nov 16, 2011 to Jan 19, 2012. - [Coffee-Branded Holiday Hubs](https://www.trendhunter.com/trends/starbucks-lets-merry): The Starbucks 'Let's Merry' Site is Dedicated to Christmas (Category: Lifestyle) Implication: Food and beverage companies can create holiday-themed online hubs to promote their products and engage customers with exclusive deals and offers. - [Interactive Designer Microsites](https://www.trendhunter.com/trends/karl-s-kult): Karl's Kult on Net-a-Porter Offers Mobile Apps and More (Category: Tech) Implication: Fashion retailers can leverage interactive microsites, mobile apps, and augmented reality to create innovative and immersive experiences for customers. - [Athletic Perseverance Games](https://www.trendhunter.com/trends/nike-angry-winter): Nike 'Angry Winter' Campaign Wants You to Fight the Cold (Category: Tech) Implication: Disruptive innovation opportunity: Sportswear brands can develop interactive games that showcase their products and provide an immersive brand experience. - [Digital Auto Exhibits](https://www.trendhunter.com/trends/nissan-canada-virtual-showroom): The Nissan Canada Virtual Showroom Lets You Explore Different Models (Category: Autos) Implication: The automotive industry can benefit from incorporating interactive virtual showrooms, 360-degree views, and short informative videos to enhance the online car shopping experience… - [Digital Couturier Magazines](https://www.trendhunter.com/trends/louis-vuitton-new-now): Louis Vuitton 'New, Now' Site Offers Fashionable Content (Category: Pop Culture) Implication: The fashion industry can take advantage of content-based digital platforms, such as the Louis Vuitton 'New, Now' site, to engage customers and provide unique experiences. - [Interactive Dance Parties](https://www.trendhunter.com/trends/sprawl-ii-mountains-beyond-mountains): Arcade Fire's 'Sprawl II (Mountains Beyond Mountains)' Video is a Riot (Category: Pop Culture) Implication: The music industry can leverage interactive music videos to enhance fan experiences and drive audience engagement. - [Interactive Court Promos](https://www.trendhunter.com/trends/quick-controls-chaos): Nike 'Quick Controls Chaos' Promotes Jordan CP3.V. Sneaker (Category: Fashion) Implication: Delivering immersive marketing campaigns that showcase the performance and style of athletic apparel. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)